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The hotel business in our country has transformed significantly over time. The topic itself is unusually voluminous and diverse. Starting from huge hotel complexes in resort and tourist areas and ending with roadside mini-hotels, or generally renting out rooms by the hour in cities (another fairly common trend).

Let's try to give a general idea of ​​the business, its development trends, opportunities, as well as the minimum required to enter it. According to our opinion any hotel business is a type of business based on rent. But rent does not mean profitability. This is what we will proceed from.

Features of the hotel business

A business based on rent is profitable provided that the territory is sufficiently economically developed. Indeed, even in beautiful places without the necessary minimum infrastructure development, rent will not make much sense. Unless, of course, this is leasing land for large projects. But in the context of the article, this is not the case. Those. The hotel business has certain limitations and depends primarily on the development of the territory and its attractiveness.

Hotel classification

Here we will not classify hotels by number of stars. For the purposes of a general presentation, it is more convenient to carry out a different gradation.

1. Large hotels. In large cities, recreation areas, etc.
2. Mini-hotels. Small hotels with up to 20 beds with a minimum range of services. Popular in large cities and recreation areas. They can be located next to small, thematic places, on the highways.
3. Apartments converted into hotels or rented out without additional conversion.

The format of a hotel organization depends on the purpose, demand, competition, and characteristics of the territory. In addition, organizing large hotels is more expensive and time-consuming in terms of various approvals. In case of shortage own funds you will have to attract investors or a loan, in this case it is better to order a ready-made hotel business plan.

A few words about the location and premises

For a hotel's profitability, its location is of paramount importance.. General approaches to hotel location are as follows:

• recreation areas (both existing and future);
• near attractions, medical, cultural or other objects of public visiting;
• by agreement with enterprises and organizations in agreed locations;
• on busy roads;
• in big cities (preferably centers and other crowded places).

Since the hotel business itself is based on rent, renting a room and then renting it out does not make economic sense. Subleases are profitable in some exceptional cases. In the vast majority of cases, the premises should be your own. Options for building a new premises or refurbishment of an existing one need to be carefully considered. There are many aspects and general recommendations here that are difficult to give.

In most cases, huge hotel complexes make sense in areas with large numbers of tourists (seaside, mountain resorts, etc.). But even in these places, it makes sense to consider a network of relatively small mini-hotels instead of one huge tourist complex.

Download a ready-made hotel business plan, current for 2019, you can from our trusted partners "Biplane". Download link.

Competition and customers

In the hotel business plan, it will be necessary to determine the target group of customers and examine the environment for competition in this group.

In general, all clients can be divided into the following categories:

• tourists;
• holidaymakers undergoing treatment;
• business trips;
• romantic clientele.

Moreover, in each group we can conditionally distinguish economy class, middle segment and elite services.

Before opening a hotel, you will need to work out a business plan in the chosen direction.

Naturally, in places with large concentrations of tourists, competition is much higher and here you will need to look for your place, your client. It is worth considering that in such places the hotel business is predominantly seasonal..

What is required to open a hotel?

Let's consider what is required to open a hotel. After we have decided on the main concept and location.

Documentation

Running a hotel business does not require licensing. In most cases, it is enough to organize an individual entrepreneur. However, if you plan to work with large enterprises, the form of a joint stock company may be more profitable for budgets. You may need to license any additional services, say, the sale of alcohol.

Premises and equipment

It all depends on the class of the hotel. Naturally, the higher the class, the higher the quality of the hotel contents. In economy-class hotels for pilgrims there is often enough a bed with a bedside table, while in the middle segment it has practically become standard to fill the room with various equipment: TV, refrigerator, air conditioning, etc. Again, it all depends on the concept and target audience. It is not advisable to target a luxury hotel at guest workers.

Staff

The same goes for the staff. Elite establishments have higher requirements for staff. However, a certain level of requirements is imposed on the staff in any kind of such establishments. Part of the hotel's success is its staff. Given the alternative, customers will prefer hotels with more helpful and loyal staff.

Marketing

Almost any hotel requires thorough marketing. Typically, marketing is divided into two interrelated parts: advertising and a system of various preferences to attract clientele.

Modern hotel marketing is also almost unthinkable without Internet promotion, unless these are small hotels, of course. Pre-booking system, ordering services, choosing a room, etc.

The easiest way is to open a mini-hotel. At the present stage, they are the ones that are gaining maximum popularity. Indeed, issues of payback, occupancy, etc. are much easier to resolve here. The mini-hotel business plan is also less loaded with additional services and calculations for payback and security.

Profit and payback

At the end, we will give an example of a small calculation of a mini-hotel to be able to evaluate the business. Let us take for calculations the conversion of apartments on the first floor of an apartment building with 10 rooms. The premises will require about 150 square meters, this is 2-3 apartments. The cost can vary dramatically, let’s take 8 million rubles. Workers: administrator – 2, maid, security guard.

Income

The cost of a room is on average 2 - 3 thousand rubles. per day. On average, taking into account incomplete occupancy, we receive 300 - 500 thousand rubles per month. Net profit per month: 50 – 100 thousand rubles. The payback period will be 5 – 8 years. For the hotel business, this return on investment is acceptable.

The hotel business is not only one of the most competitive types entrepreneurial activity. It attracts very close attention from large corporations of all kinds, small businessmen, and even pensioners. Yes, don't be surprised. Grandmothers who stand at train stations in large cities and offer rooms and apartments to visitors are also a kind of businesswoman, although they work according to a gray scheme.

But let’s not touch on the illegal aspects of the hotel business, but let’s talk about how to make money today by opening your own hotel. True, we must immediately make a reservation: without solid start-up capital, there is no point in thinking about joining the glorious ranks of private hotel owners.

However, expenses can be reduced somewhat if you do not aim to create a huge complex, but open, by the way, a mini-hotel that is extremely popular today. A business plan drawn up wisely, a thorough market analysis and a certain (albeit also considerable) amount in dollar equivalent will serve as the key to the success of the undertaking.

Definition

So what is it? What does this concept mean? The hotel, which is designed for 5-50 rooms, is a mini-hotel. True, each country approaches this definition differently. Let's say we still don't have a clear answer to what kind of hotel can be subsumed under the concept of a mini-hotel.

Because previously the Russian legislative bodies did not regulate their activities in any way. Today, due to the rapid development of the hotel business, this gap is being eliminated whenever possible; moreover, the state is even ready to provide preferential loans to entrepreneurs who decide to open a mini-hotel.

The business plan drawn up by the future owner, by the way, must certainly take this into account, because the costs of creating a hotel business are calculated not even in tens, but in hundreds of thousands of dollars. However, the final cost of the project depends on the chosen development path. After all, the lion's share of finances will be consumed by the hotel premises itself, which can be bought, rented or even built.

Mini-hotel: business plan

When developing this document, it is necessary to clearly describe the future status of the planned facility, its corporate identity, reflect the structure of this enterprise, conduct a thorough analysis of investments, and describe the marketing policy. You also need to carefully consider the financial component, which includes the costs of creating a business and the costs of maintaining it.

So let's discuss all these points in more detail.

Construction

In accordance with the requirements imposed by GOST for mini-hotels, such an establishment must be located either in a separate building or in a room with its own entrance. It is quite clear that the most attractive thing can be considered the construction of your own building.

The mini-hotel projects that exist today are so diverse that choosing one that suits your own tastes and plans is not difficult. But! Let's give some numbers. Thus, the construction of a mini-hotel with fifty rooms in the capital will cost (and this is the average) five million dollars! Impressive?

In large Russian cities the amount will decrease to a couple of million; in the regions it can be limited to five hundred thousand. Of course, if there are appropriate investors, no problems will arise, however, apart from the costs themselves, construction in our country is associated with such bureaucratic delays and paperwork that all documents for land for a hotel can only be obtained in a year.

Rent

A good option, although it has its drawbacks. Firstly, in any case, the premises will have to undergo a total restructuring, which not every landlord will agree to. Secondly, seeing that the hotel business is generating income, the latter will certainly begin to increase rent. And the owner will have to pay. Or lose the hotel on which so much money and effort was spent.

Acquisition of property

The best option is to buy your own premises. Thus, entrepreneurs often buy communal apartments, transfer them to non-residential stock, tidy up and equip the rooms. The cost of such an apartment depends - again - on the city where it is located and the area, so it is impossible to accurately state it.

As for the purchase of equipment, furniture, repairs, installation of plumbing, electrical wiring and other communications, it will cost from two hundred to five hundred dollars. e. (based on 1 sq. m). Below are a few words about how and with what a room for a mini-hotel should be equipped. His business plan must certainly contain final calculations of the cost of this component.

Requirements

So, the premises of a mini-hotel must be provided with:

• constant power supply;
• constant cold and hot water supply;
• ventilation;
• television broadcasting (in the rooms or in the lobby);
• telephone connection.

In addition, it is necessary to maintain a minimum temperature regime - at least eighteen and a half degrees. It is allowed to have a shared bathroom (for ten people), but at least two per floor and one shower (also for ten guests). Moreover, it does not matter what kind of establishment it is: a full-fledged hotel with separate rooms for accommodation, or a mini-hotel-hostel, where guests are offered only a bed.

Equipment

There are also minimum requirements for room equipment. So, each room should have a chair, a table, naturally, a bed, a nightstand, and a wardrobe. Inventory requires a ceiling lamp, sconce or table lamp, carpet or bedside rug, and mirror. Also required are bedding, towels, window curtains, and a door lock.

Previously, the word “businessman” made the average person imagine a respectable man in a suit, who sits behind the wheel of an expensive car. However, today a sixth of the country's population is engaged in business. Some trade in the market, others engage in large and risky investments. (See How to make money on). In this article we will talk about opening a mini-hotel or hotel; below is an example of a business plan for a hotel with 24 rooms (44 beds).

Building for a hotel or hotel

Hotel business: how to open a mini-hotel, hotel

Today, the hotel business is quite stable and profitable. You can start earning income from the hotel business in any region of the country. It is the safest type of business activity. An investment in a (mini) hotel will guarantee a permanent income, but only if the hotel is run by a knowledgeable person.

Creating a hotel should begin with the selection of premises. It is best to build or buy a suitable building, because renting it for a long time is far from the most best idea. (Business ideas for small town cm. ). A building with several floors is perfect for creating a small mini-hotel. A well-written hotel business plan is needed for many purposes:

1. Used as a ready-made presentation for investors.
2. Constantly used for internal use as the main management tool.
3. Needed to determine all costs, risks, and pitfalls. It roughly helps to calculate the future income of a business and its prospects.

Description of the business plan for a three-star hotel with 24 rooms

Purpose of the project: open a 3-star hotel for 44 places (24 rooms)

Objective of the project: service and accommodation for a comfortable stay for city guests and tourists.

Demand: In Russia, the demand for hotel services is constantly growing. There are many reasons for this: a surge in the tourism business in Russia, an increased influx of foreign tourists, the opening of large enterprises together with other countries, holding exhibitions and seminars throughout the Russian Federation.

Given the deteriorating quality of the environment, hotels located in clean, untouched corners of nature, far from civilization, are becoming more in demand.

Marketing campaign: To ensure a sufficient number of clients, the hotel will be advertised using printed publications (newspapers, magazines), leaflets with advertising information about the new hotel, and the Internet. Agreements will also be concluded with several travel agencies to advertise our hotel to tourists.

Hotel production plan

The area of ​​the hotel is 1200 square meters. Includes 24 rooms for accommodation, including:

• Luxury rooms - 4 pcs.
• 2-seater - 16 pcs.
• 1-seater - 4 pcs.

The hotel also has entertainment facilities:

• Cafe;
• Restroom;
• Billiards.

Financial side of a hotel business plan

The duration of the calculation period is 2 years (the time of construction of the building) plus the time of subsequent operation.

A) Total investment amount - 18 - 24 million rubles:

• construction of a building - 800 thousand - 1.2 million rubles.
• landscaping of the territory, construction of a parking lot - 3 million rubles.
• design and pre-design work - 11.4 - 14 million rubles.
• purchase and installation of equipment - 2.8 - 4.8 million rubles.

It is necessary to take into account possible unplanned expenses.

B) Current costs will consist of:

• Salaries and transfers to social funds.
• Operating costs.
• Spending on repairs and hotel maintenance.
• Possible tax for the use of land.

The salary of employees (manager and six to seven service personnel) will be 1.44 million rubles. in year.

Operating costs consist of payment for electricity, water and heat supply. This also includes the purchase of food and cleaning supplies, payment for communications, etc. The cost of operation will be 800 thousand - 1 million rubles. during the accounting period of hotel operation.

C) Main sources of income:

• Income from renting rooms - 6 - 7 million rubles,
• Income from food and drinks 1.4 - 1.8 million rubles.

Additional sources of income:

• Billiards - 100-200 thousand rubles.

The total annual income of the hotel will be: 7.7 - 9.5 million rubles.

The project will pay for itself in 5 years, the profitability is 60%. Using discounting when determining payback periods, we can give a figure of 6 years.

Discount rate in market economy depends on the percentage of the deposit on deposits, but in practice, most often, increased values ​​are used, taking into account the unstable economy and investment risks.

Over time, the scope of hotel services can be significantly expanded by adding several innovations:

• Pool;
• Sauna;
• Summer cafe;
• Playground for children;
• Bowling;
• Massage room.

This example of a hotel business plan will help you open a mini hotel (hotel), as well as take out a bank loan for your business. Good luck to you!

Opening a mini hotel is a good business idea for entrepreneurs who have good management skills, know how to properly organize work and reduce unnecessary expenses. The attractiveness of this idea lies in the fact that people constantly need hotel services, even during an economic crisis. Only the emphasis of demand is changing from luxury category to standard or economy. In this article, we present a detailed business plan for a mini hotel, which will help to properly organize work, calculate the profitability and payback of the business, conduct a SWOT analysis and build a competent marketing strategy.

In order to immediately determine the format of the business, it should be stipulated that the room capacity of a mini hotel, according to GOST, should be between 3-15 rooms. At the same time, a business can be implemented in several directions at once. This includes the creation of youth hostels and the opening of cozy family hotels. A 15-room hotel, which will attract the attention of business travelers and tourists, will be much more expensive for a novice businessman.

GOST also regulates the placement of a mini hotel only in a separate building with its own entrance. You may need an emergency exit - this will be determined by the Fire Inspectorate.

A mini hotel can only be located in a non-residential building.

Despite the economic instability in the country, the demand for hotel services has not fallen. Today, preference is given not to fashionable hotels, but to practical and inexpensive mini-hotels that can offer quality service at an affordable price.

Let's look at the main points that you should pay attention to in order to launch a successful project.

The implementation of any project is preceded by a stage of careful planning. No matter how original and relevant the business idea is, without strategic planning and analysis competitive environment, market capacity and inability to launch the project.

The hotel business involves large investments and, perhaps, it will not be possible to do without the assistance of investors. On the other hand, the profit from this business promises to be large.

A business plan will allow you to build a strategy of actions that are necessary for the successful implementation of an idea.

The document must:

• justify the relevance of the idea;
• perform an analysis of the environment in which the business will develop;
• calculate additional sources of financing;
• draw up a schedule for completing tasks.

Evaluating a business idea: pros and cons

Before we begin drawing up a business plan, let's analyze the advantages and disadvantages of this project, identifying its strengths and weaknesses.

Advantages:

• High demand. This aspect largely depends on the attractiveness of the region and the location of the hotel. Therefore, to choose a location, be guided by an analysis of the competitive environment, study transport accessibility, the location of the bus and railway station, and the presence of attractions near the site.
• Regular customers. With properly designed marketing strategy and a high level of service, you will be able to find your niche in the market and work with regular customers who, through word of mouth, will promote your hotel for free.
• Possibility of receiving high income. A well-organized hotel business is profitable with 30-35% occupancy. And already at 50% occupancy it begins to generate income.

Flaws:

• High competition. Considering the stability of this business and the possibility of obtaining high income, many novice businessmen turn their attention towards opening inexpensive mini-hotels. With a properly structured strategy and high quality services, this drawback can be leveled out.
• Large starting capital. This business is associated with large cash investments, without which it would be impossible to organize a company. Renting premises or purchasing your own real estate, renovations, purchasing furniture and equipment - all this will require capital investment.

Where to start - determining the hotel format

Before drawing up a cost estimate, you need to determine what size and concept your mini-hotel will be.

Starting a business - where to start?

• A small mini hotel is designed for 10-12 people and allows you to create 3-4 separate rooms for overnight stay. This form is distinguished by a quiet, cozy environment and, in comparison with other options, does not require large investments. But you shouldn’t expect much income in this case either.
• The average size of a hotel is designed for 15-20 guests.
• If you decide to open a hotel with 15 rooms and the ability to accommodate up to 40 guests at a time, you will be faced with a large investment. To open such a business, entrepreneurs buy out part of apartment buildings or build separate mansions, initially designed for the hotel business. The disadvantage of this option is the serious investment, but the advantage is the possibility of large profits.

Before opening a mini hotel, it is important to make sure that it will be able to offer its clients all the necessary services.

The range of services largely depends on the chosen target audience, as well as the intensity of the competitive environment.

The standard service includes:

• daily room cleaning;
• wake-up call in the morning at the request of guests;
• provision of ironing equipment;
• delivery of correspondence;
• change of towels at least once every three days;
• calling an ambulance and providing a first aid kit;
• safe;
• change of bed linen at least once every five days;
• calling a taxi.

• breakfast in the room;
• sauna;
• billiard room;
• providing access to a computer with Internet access;
• pool.

Market analysis

Considering the high competition of this business, it is necessary to clearly define the target audience for which the hotel will be designed.

It can be:

• tourists;
• vacationers;
• people who came for treatment;
• business trips;
• romantic clientele.

Each group of people will have its own requirements, so you need to clearly understand what category of clients your business is designed for.

Analyze the market and identify the main players in your region. As a rule, a large number of hotels are concentrated in places where there are large concentrations of tourists. But quiet residential areas or the entrance to the city often go unnoticed by businessmen. Calculate the feasibility of placing a mini hotel, depending on the range of services and the selected target audience.

Please also pay attention to the fact that the location next to a landmark and a large crowd of tourists largely determines the seasonality of the business.

Pricing

On this indicator Factors such as:

• competitive environment;
• hotel location;
• range of services;
• room category;
• selected target audience.

The average price range of mini hotels ranges from 1400-1800 rubles per day, with breakfast included.

SWOT analysis

To determine the strengths and weaknesses of the business, we will perform a small SWOT analysis.

Strengths of a mini hotel:

• high quality of service;
• high demand;
• designer renovation;
• location in a park area;
• additional level of service (breakfast in the room, transfer, laundry).

Weak side:

• large capital investments;
• lack of parking;
• high competition.

• economic instability in the country;
• emergencies, accidents;
• seasonality of demand.

Project capabilities:

• increase in demand;
• powerful advertising;
• offering additional services.

Production plan

The main production costs include:

• purchase of real estate (or rental);
• purchase of furniture and equipment;
• renovation of the premises.

Organizational plan

The hotel business is in the sight of the state. To register it, you will need a certain package of documents. As a rule, mini hotels are registered as an LLC, which allows them to operate under a more favorable taxation scheme.

When contacting the tax office, prepare the following documents:

• passport of a citizen of the Russian Federation;
• receipt of payment of state duty (800 rubles).
• Application on form P21001.

To open a business, you must have the following documents on hand:

• charter, which will specify the type of activity of the enterprise;
• company current account;
• a receipt confirming payment of the state duty;
• authorized capital;
• minutes of the meeting of founders (if required).

To open a hotel, you must obtain a License, which gives the right to provide public services.

As for the form of taxation, this choice will depend on the scale of the hotel. For a medium-sized business, it is advisable to choose the Single Tax. In the future, as the project develops, you can always switch to another form of taxation.

After registering all primary documents, you need to obtain a conclusion from the fire inspectorate and sanitary and epidemiological station that the hotel complies with all legal standards.

In order to obtain such a Conclusion, it is necessary to provide the following documents to the appropriate authorities:

• certificate of registration of individual entrepreneur (or LLC);
• passport of a citizen of the Russian Federation;
• a certificate confirming tax registration and taxation form;
• premises rental agreement or document confirming ownership;
• medical records of employees.

Personnel search

An important stage in the work of opening a mini hotel will be the search and selection of personnel. The success of the enterprise largely depends on the level of qualifications, their communication skills and appearance.

Considering that the mini hotel will operate around the clock, the work of the staff will need to be organized in 2-3 shifts.

To operate a hotel with 10 rooms, you will need about 5-7 employees. The larger the hotel, the wider the staff will be. At the first stages, you can combine management functions, as well as the functions of a production manager. However, over time, you will face the need to separate them.

To the main staffing units relate:

• Administrator. Considering the hotel operates around the clock, you will need at least two people who will receive guests, keep order, and answer phone calls.
• A maid whose duties will include cleaning rooms, changing and washing linen, keeping the recreation area and kitchen in order.
• Accountant. For a small hotel, you can find a person who will combine the functions of accountant and administrator.

If the range of hotel services is not limited to standard room cleaning, but includes a sauna and serving breakfast, you will need to hire a cook. However, this type of service can be organized in another way.

It is enough to enter into a partnership agreement with a cafe or restaurant that is located in close proximity to the hotel. This will save money on paying for a chef and purchasing equipment for cooking.

Search for premises

The level of service and range of services that you can offer to clients largely depends on the correctly selected premises.

Pay special attention to the area where the mini hotel will be located. If there is an industrial zone, nightclubs, market nearby, Railway- all this will significantly reduce the demand for the services of your business and affect pricing.

Regarding the issue of renting premises or purchasing real estate, you should carefully study the issue of investment and payback.

Location

The ideal location is the central part of the city, a quiet residential area, entering or exiting the city.

Please pay attention to the following criteria when selecting a building to buy or rent:

• good transport interchange;
• attractiveness from the point of view of the tourist route;
• parking space;
• quiet cozy area.

Many owners prefer to open mini-hotels in the city center, which ensures good traffic. The only downside to this is the high price of real estate, which will significantly reduce the payback period.

In addition, there are a number of standards that a mini hotel must comply with.

You will have to provide:

• constant cold and hot water supply;
• electricity supply;
• room temperature is at least 18.5 degrees;
• television broadcasting;
• ventilation;
• telephone connection.

And if the optimal microclimate of the hotel helps create Appliances, then you won’t be able to influence the noise level or smells in any way.

Experienced hotel owners advise to be very careful when choosing a hotel location and to visit the place more than once at different times of the day and year in order to correctly determine all the advantages and disadvantages.

Please also pay attention to the requirements for room size and availability.

The area of ​​a single room should not be less than 9 square meters.

The area of ​​a double room must not be less than 12 square meters.

For multi-bed rooms the following calculation applies: basic 9 square meters + 6 sq.m. for each guest. The only exceptions are seasonal mini-hotels - in this case, there can be 4.5 square meters per person.

The completeness of hotel rooms is regulated by GOST as follows:

• bed;
• table;
• chair;
• cabinet;
• storage space;
• mirror;
• one lamp (minimum);
• carpet or bedside rug;
• door lock;
• curtains.

Also, upon check-in, each room must have a set of bed linen and a set of towels.

Repair

The success of the hotel depends on high-quality and stylish renovations, because this will be the calling card of the mini-hotel. Therefore, you need to approach this issue responsibly and not save money on design.

After completing the repairs and arranging the furniture, you should take care of other important points in organizing the hotel business.

You should pay attention to the following criteria:

• provide customers with drinking water;
• install fire-fighting equipment and purchase fire-fighting equipment;
• ensure cleaning of hotel premises, treatment of towels and bed linen;
• ensure the maintenance of cleaning equipment and equipment;
• take care of maintaining the surrounding areas in proper condition;
• ensure waste disposal, as well as protection from various insects and rodents.

When the initial issues have been resolved and a suitable premises have been selected, it is time to start purchasing equipment for the work.

When selecting equipment and furniture for a mini hotel, follow the following rules:

• the equipment of the rooms should not be luxurious, but overly cheap furniture is also inappropriate;
• choose durable and comfortable furniture and textiles;
• The ideal option is to purchase special hotel equipment. Depending on the price level and target audience, choose a set from the economy class or luxury categories.

Even in a small hotel, everything should be thought out to the smallest detail. The beauty of the interior alone will not attract a client. In a hotel, he needs convenience first.

• rooms (beds, tables, chairs, TVs, split systems, wardrobes, mirrors);
• laundry (washing machine and dryer);
• reception (bar counter, armchair, coffee table, sofa, chairs for staff;
• means of communication;
• plumbing;

Marketing plan

You need to take care of how you will promote the service on the market long before the hotel opens. A plan must be drawn up that includes a detailed description of the proposed activities to popularize the service.

In this article we present classic marketing methods

In order for a mini hotel to become popular and recognizable, it is necessary to choose a sonorous and meaningful name for it, and also to create a unique logo. This data is placed on signs, business cards, leaflets and any promotional materials.

Important! Instagram, VK thematic group and YouTube channel are best suited for promotion.

Financial plan

Calculation of starting investments

• Regional peculiarity.
• Market saturation.
• Quality and level of hotel service.

We will present general items of expenses (indicating the average cost in Russia), which cannot be avoided when opening a hotel.

• Buying or renting premises. In the first case, you need to have at least 10-20 million rubles. The price will vary greatly depending on the region and the choice of hotel location. Renting a building for 15 rooms will cost 80-100 thousand rubles. Obviously, purchasing premises as a property is much more efficient and economical.
• Room renovation. This factor determines the status of the hotel, its “star” category and is a calling card. Therefore, you can’t do without a stylish design.
• Purchase of furniture, plumbing, household appliances - from 1 million rubles.
• Registration of documents will cost approximately 300 thousand.
• Expenses for a marketing company - from 100 thousand.

Monthly costs

For the normal functioning of the business, certain infusions will have to be made monthly Money. The costs can be represented as follows:

• salaries to employees. Depending on the format of the business and the number of staff, it can be 100 thousand rubles monthly.
• payment for public utilities is a significant expense item and will amount to approximately 40 thousand rubles monthly;
• taxes from 20 thousand rubles;
• consumables – 10 thousand rubles.

Total: 170 thousand rubles.

Defining pricing policy your business, carefully analyze the market in your region and competitors’ offers. It is important to understand what exactly competitors include in their standard set of services.

In some mini-hotels, the price consists of only one bed with a standard set of services.

Other owners offer extended service, which affects the price. Of course, each of these categories will have its own target audience. In order to avoid mistakes and not to overestimate or, on the contrary, underestimate the price, you need to clearly calculate the profitability.

Accommodation cost 1 person/day 1000 rubles, occupancy 80%

20 people * 1500 * 30 days = 600,000 rubles

With a successfully built marketing strategy, good location and high quality of services provided, the profitability of the hotel business ranges from 15 to 75 percent.

The return on investment is 4-5 years.

Additionally, to increase profitability and increase profits, you can implement related services:

• laundry, ironing;
• snacks in vending machines;
• TV, game consoles;
• massage;
• billiards, board games;
• excursion services;
• nutrition;
• transfer, etc.

Important nuances for organizing a mini hotel

In addition to production costs, it is important to take care of the following nuances for opening a mini hotel:

• It is necessary to organize good security. Do not neglect hiring additional personnel (security guards) and installing an alarm system.
• the hotel must provide 24-hour check-in for guests;
• To organize catering in hotels, you will need additional permits and codes in registration documents.

Conclusion

The hotel business, despite high competition and large start-up investments, can bring good profit. It is important to clearly define the target audience, choose the right location and correctly set the pricing.

The high professionalism of the staff and high-quality repairs will become the hotel’s calling cards and will serve as additional advertising, so the implementation of these points of the plan must be approached with full responsibility.

Video. Business plan for opening a mini hotel

Business plan for a mini-hotel: analysis of the demand for the idea + 5-star classification + 4 promotion methods + detailed plan of expenses and profits.

The demand for renting hotel rooms among the population has been increasing over the years. This is facilitated by the presence of a flow of interested tourists, as well as the increasing popularity of business trips among employees of office companies.

Mini-hotels are in particular demand. They are ideal for middle-income people. In addition, mini-hotels have a homely atmosphere.

If you see yourself as the owner of such a business, your “guide” is mini hotel business plan, which must be compiled. You will receive information about its main sections, as well as other important information, from our guide.

Start-up capital for business: from 1,900,000 rubles.

Payback period according to plan: 6-7 months.

The first thing you should understand before creating a business plan for a mini-hotel is to clarify for yourself the 4 categories of hotels:

• mini-hotel (no more than 50 rooms)
• small hotels (about 150)
• medium hotels (no more than 300)
• large hotels (over 300)

A mini-hotel is the best option for those with a limited budget.

Analysis of the demand for ideas for the hotel business

When creating analytics for a mini-hotel business plan, you need to take into account a number of factors, namely:

• Hotel location taking into account the terrain features(level of noise, gas pollution, as well as the presence of factories or industrial enterprises in the neighborhood).
• Number of competitors. It is necessary to make a list of the closest hotels, indicating both the advantages (free parking, on-site restaurant, laundry) and disadvantages ( low level maintenance, overpriced).
• Level of demand among residents and visitors. The target audience for a mini-hotel can be both businessmen and tourists.

In which cities do mini-hotels open most often?

Over the last decade in the Russian Federation, 44% of hotels were opened in Moscow. The most popular here are 2-3 star hotels (we will return to classification by “star rating” in the next section). But, despite this fact, the demand for luxury hotels is also increasing.

In second place is St. Petersburg with an indicator of 39.5%. St. Petersburg relies on mini-hotels located in the city center.

In general, demand for small hotels is increasing throughout the country. This information must be noted in the business plan of our mini-hotel, because it emphasizes the relevance and relevance of the idea for business. This is especially important if the business plan is being created for presentation to potential investors.

What do you need to know about the hotel classification system?

Hotel business facilities, both in Russia and in foreign countries, are classified according to a rating scale, better known as the “star” system.

There are 5 main classes of hotels: from less comfortable (1 star) to hotels with high quality services (5 stars). Hotels with the highest characteristics receive 6 stars, the so-called De Luxe class.

Let's take a closer look at the conditions that determine this or that class of hotel. This information will help you with your mini-hotel (sections on necessary equipment, personnel, etc.).

1 star.

2 stars.

3 stars.

4 stars.

5 stars.

Business plan for a mini-hotel: step by step

Let's look at a short version of the business plan for an imaginary mini-hotel located in Moscow with 30 rooms (level - 3 stars). Let's start with general information that describes our business project.

Goals of opening a 3-star mini-hotel in Moscow:

1. Providing the population with services for renting hotel rooms for a certain period of time with high-quality service.
2. Receiving a net profit from the hotel business in the amount of 25% of the total profit.

What services will be provided in the mini-hotel according to the business plan?

1. Rent out rooms based on the number of nights spent.
2. Providing free parking for hotel guests.
3. Food delivery to the room, free breakfast.
4. Dry cleaning services on site.
5. Availability of Wi-Fi.
6. Providing an extra bed for a fee.
7. Organizing events, organizing excursion tours, selling tickets for theater productions and film shows.
8. Transport services around the city.
9. Free information assistance.

1) Target audience in the mini-hotel business plan

The business plan must indicate the intended target audience. The remaining planning stages depend on this information: choice of promotion methods, interior design, pricing policy.

Renting mini-hotel rooms is most popular among married couples, tourists from neighboring countries, mid-level businessmen and office workers for business trips.

The distribution of demand for rooms in mini-hotels is as follows:

• Double rooms with one large bed – 54%.
• Double rooms with separate beds – 27%.
• Single rooms – 15%.
• Other – 4%.

2) What business promotion methods are suitable for a mini-hotel?

The primary task of running a business is to have a target audience for the provision of goods and services. Therefore, one of the main points when drawing up a business plan for a mini-hotel is to find an interested buyer.

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