Fixed price entry. Franchise Fix Price – conditions, price, profitability
I worked in the “best price” store at the address Moscow Ave., Novoyasenevsky 1b, building 4, store number 750, for only 10 days, and I suffered a lot. I am an honest girl, from a very good and decent family. It all started with the fact that I The phone was constantly lying next to the cash register, but no one saw it, and I didn’t use it, it was lying there because my mother was sick, God forbid... because of this, we had our first conflict with the manager. More precisely, her bar was torn off. And she shouted in her own language, since I, a Russian, did not understand anything. A little later, I had a slight plus at the cash register, for which the manager ordered me to write an explanatory note, to which I sat down at the table and began to carry out the order, at that time a scandal began between her and the administrator, they screamed, fought, the work computer flew, the admin crashed. mouse, honestly I was very scared. I worked in fixed price stores for many years and this is my first time. Then, on December 1, 2018, a delivery of 8 pallets of products arrived; I, a cashier, a girl doing an internship, and a mobile loader were forced to manually lift this product from the first to the second floor, since the freight elevator was not working. Everything would be fine, the three of us brought it all in, the administrator showed up as if he was working, but when I went into the manager’s office, he was lying on chairs, the manager was looking at the cameras, the minor daughter was sitting at the cash register, this is the height of disrespect for us. Next, on December 2, 2018, I came to work exactly at 9:00, as usual, there were no higher-ups yet, the store opened at half past 10. We had a conflict with the manager because there was a queue of more than 4 people, honestly I don’t look at what the queue is , and I don’t take it into account, knowing that I can serve clients within 5 minutes. Then they counted me very often, at the cash register there is always plus 10.20 rubles, since these kopecks are inconvenient to work with, and people are like that and leave a ruble, two, five at the cash register, saying they don’t need change. Although the manager said not to put this little thing away, but to put it in the cash register, and then the day before she told me to put it away so that it would not be visible. Good That’s what I did, since I put a lot of people in the pocket of my work jacket. Then I was accused of theft, at the checkout the man tried 4 cans of energy drink, its cost was 25 rubles per can. As a result, the final amount is 100 rubles. The administrator comes up and starts emptying his pockets and there is small change, he starts shouting that it’s a thief and they took me to the manager’s office, they say there is a video that proves that I’m stealing, they showed it to me, supposedly I broke through not 4 cans but 2. And the cost of the energy drink is not 25 rubles, but 50 rubles . In general, I appropriated 100 rubles for myself. The store administrator reached into his jeans pockets and pulled out 250 rubles of my last personal money, and took it for himself. And they forced me to write an explanatory note, to which I refused, packed my things and left. I ask you to take action against the administrator and manager of the store. Don't leave it like this... I'm not the only one....
The Fix Price store attracts an increasing number of visitors every year. Unprecedentedly low prices and various seasonal discounts cannot go unnoticed. The Bonus Fix Price card, registration of which is described in more detail below, allows you to save even more and participate in drawings for valuable prizes. Now you can find out about profitable promotions without leaving your home. The Fix Price chain of non-food supermarkets regularly publishes a product catalog, the current version of which you will always find on the website. We will quickly guide you through the variety of offers and help you choose the best option. To have time to buy the product you need, become our regular visitor and be the first to know about sales.
Fix Price supermarket chain
The first supermarket of the national Fix Price chain opened in 2007. Basis marketing company is the sale of a wide range of necessary goods at a very reasonable price. Most items have a fixed price of 55, 77, 99 rubles. In Russia, this format is the first and almost unique offer on the non-food trade market. The lack of high costs and the opportunity to find many useful and unusual products leave an unforgettable and joyful experience. Among the main advantages of Fix Price supermarkets are:
- Convenient location near large residential areas and popular transport interchanges.
You can go to the store on your way home from work, while walking or relaxing.
- Extremely low prices.
The absence of unnecessary intermediaries and independent procurement make it possible to exclude unnecessary links from the pricing chain, and the discounter's developed technologies reduce operating costs.
- Decent quality.
The quality control system guarantees the necessary condition and proper safety of the goods. Products undergo the necessary tests in independent laboratories, and audits of manufacturers monitor compliance with contract requirements and specifications.
Fix Price: product catalog
By visiting Fix Price you will get a double benefit: buy a high-quality product at a low price and get rid of the need to run around different stores. The Fix Price catalog contains thousands of items for various purposes. Popular groups include:
- Dishes, household goods, decorative items;
- Products for gardening and vegetable garden;
- Food and drinks;
- Auto-moto-bicycle accessories;
- Kids toys;
- Craft kits;
- Cosmetic and hygiene products;
- Household chemicals;
- A variety of devices for comfortable sports and recreation;
- Book products;
- Electrical goods, etc.
Fix Price Bonus Card
Fix Price Club offers to take part in a program in which they can accumulate points and partially or fully pay for purchases with them, as well as enjoy special privileges and win valuable prizes. Accumulated points allow you to pay for any purchase at the rate of 1 point = 1 ruble.
To join the bonus fix price club, you need to apply for a bonus card. It is sold at the checkout counter of any Fix price supermarket; registering a card on the website has a simple algorithm and does not take much time. Registration for Fix Price allows you to return 5% of the total amount of each purchase in the form of a pleasant cashback. Bonus fix price points are also awarded for participation in competitions, activity in in social networks. To redeem points, you must present your card to the merchant and ask them to be debited from your purchase account.
Catalog - a site for real savings
On the Catalog website you will always find information about promotions and sales throughout the country. We developed our resource with special care and have collected the most complete list of stores. All catalogs are updated regularly and in a timely manner. A user-friendly interface makes it easy to find the information you need from a laptop or personal computer, or from a mobile device. In order to make a list of useful and profitable purchases in advance, simply select the desired city and enter the name of a specific store in the search form.
Franchising today is one of the most successful ways to open a business. The Fix Price franchisee receives a deal with proven, proven business models, which makes it possible to work with minimal risks on behalf of a well-known, advertised brand. In addition, he can count on consulting support in all areas of building his project.
About company
The first Fix Price store was opened in 2007; today 2,233 retail outlets are successfully operating. They are located in all corners of Russia in 600 cities. The main development concept that allowed the Fix Price company to gain such momentum is the widest range of various household goods at a very low price (today the fixed cost of each unit is 50 rubles).
According to the founders, the main goal of Fix Price is to do something useful for its customers and surprise them. Very often in Fix Price you can hear the phrase “It costs so little!” or “I can’t believe I found this at Fix Price!” It is reviews like these that are the pride of the network.
Fix Price is an area where the whole family (regardless of hobbies and needs) can find something interesting and useful for themselves. The offered household goods are sold at extremely low prices. Here you can find anything - food, flowers, decor, gifts, clothes, perfumes, souvenirs, books, household chemicals, hygiene products and many other useful things. The product range varies within 2 thousand units. Fix Price buyers receive a comfortable atmosphere where they can choose something interesting for themselves at a competitive price. Fix Price is also for a large metropolis.
Such low prices can be achieved due to low purchasing costs. The Fix Price company does not use the services of dealers and other intermediaries; it independently imports all its products, eliminating unnecessary links from its logistics chain. Moreover, many companies are happy to cooperate with such a recognizable and rated network, providing discount programs and bonuses. Due to the large turnover, it is possible to minimize costs, which also has a beneficial effect on pricing.
Fix Price is a unique concept, profitable and proven business technologies, which, like , make it possible to maintain leadership in the non-food goods market.
Another difference between Fix Price is its convenient location. Such stores are “always nearby” - near shopping centers, in populated residential areas, on busy streets.
Franchise Fix Price - conditions
The Fix Price franchise program was launched in 2010. Since then, many businessmen have had the opportunity to cooperate on favorable terms. Today the managers announce their intentions for further expansion. Their plans include increasing retail outlets up to 3500 and growth of network geography by developing new areas. It is possible that Fix Price will become.
Company advantages
In order to offer your customers a wide selection of good quality products, it is necessary to analyze a large flow of information, constantly monitor changes in demand and the availability of competitive products. Therefore, the assortment of the Fix Price store is constantly updated and supplemented with new products. Such comprehensive analytical support from Fix Price helps stores not only stay afloat, but also show monthly growth and take leading positions in the national market.
Pros of Fix Price:
- recognizable brand;
- good reputation among the general population;
- first and special offer on the Russian food market (as well as);
- favorable location, maximum accessibility;
- low cost of production due to improved logistics schemes;
- a wide range that covers all non-food products and nutrition;
- The company's core staff includes experts and analysts in the field of marketing and international law, who allow us to conduct business with maximum benefit;
- low operating costs (due to discount programs);
- a unique offer, since this is the only network operating on the “one price” principle;
- high level of project profitability (50-200%);
- compliance with norms and standards;
- the opportunity to sell the existing business if desired after the expiration of the franchise agreement.
By purchasing a Fix Price franchise, an entrepreneur receives the status of a partner, and with it a number of benefits. The Fix Price franchisor supports its partners by providing a single product base for financial settlements, helps form a product range, and sets prices. All products are purchased from the general distribution center, while the delivery system works flawlessly.
How to become a Fix Price partner?
To work on behalf of a well-known brand, you need to submit an application to purchase a Fix Price franchise, and if approved, fulfill a number of requirements:
- register with the tax authorities by choosing a legal form;
- have money for business development (from 3 million rubles);
- choose a premises (purchase ownership or enter into a long-term lease agreement) with an area of 200 m² or more on the territory of a shopping or entertainment center or in a separate building in a public place populated by a residential area;
- design a bright, attractive display window in accordance with the chain’s standards;
- install 2-3 cash desks and hire sales staff(8-10 people who will work in shifts);
- be ready to invest in the development of the network, pay a one-time (lump sum) payment and transfer royalties monthly.
Documents required to register a Fix Price franchise business:
The registration process will take 3-5 days. If the application is reviewed positively, the entrepreneur will receive a certificate of completion state registration, an extract from the Unified State Register of Individual Entrepreneurs or the Unified State Register of Legal Entities, a certificate of tax registration, as well as a certified sample of the charter (if you chose an LLC).
What does the franchisee get?
The main advantage is a quick start and minimal risks. When purchasing a Fix Price franchise, an entrepreneur can count on:
- the opportunity to work under a well-known name;
- proven business technologies;
- training – both sales and management personnel undergo a course that helps them navigate the main processes, conduct analytics and correctly develop the company’s strategy;
- internship in any operating Fix Price store;
- consulting support in all areas of Fix Price activities;
- marketing support, intranet campaign at the national level, promotions from manufacturers, provision of advertising materials;
- united Information system, which makes it possible to track and control inventory and maintain reporting.
Franchise Fix Price - cost
To operate a Fix Price franchise, the following investments are required:
- Fix Price franchise cost – 3 million rubles;
- lump sum payment – 25% of the trading operator’s capital;
- payment of monthly fees (royalties) – 3% of total turnover;
- payback of the project (using the example of existing enterprises under the Fix Price franchise) – from 6 months to 1 year.
In order for a potential Fix Price partner to be able to navigate financial calculations and investment amounts, let’s consider an example of starting a Fix Price franchise business.
Starting investment:
- rent – 85-100 thousand rubles;
- preparation of the premises, repair work - 100 thousand rubles;
- purchase of commercial equipment – 300-400 thousand rubles;
- fund wages(4 sellers are enough at the start) – 80 thousand rubles;
- purchase inventory– 95-150 thousand rubles;
- working capital – 1500-2000 thousand rubles.
Monthly investments:
- staff salaries (sellers and merchandisers) – 120 thousand rubles;
- purchase and updating of assortment - 100 thousand rubles;
- rental payment – 85-100 thousand rubles;
- utility bills - 10 thousand rubles;
- transportation costs – 15 thousand rubles;
- lump sum payment – 25% of income;
- Royalty payment – 3% of turnover.
Approximate profitability of a Fix Price store operating as a franchise:
- average bill – 600 rubles;
- number of visitors per day – 70 people;
- daily revenue – 42 thousand rubles;
- average monthly income – 1.26 million rubles;
- net profit – 669 thousand rubles.
- The payback period for the project is 8 months.
Franchise Fix Price: how to buy?
Fix Price, or, in other words, “everything at one price,” is a chain of stores that can be found almost throughout the Russian Federation. And specific addresses of Fix Price in Moscow can be found in our article. Thousands of people have already appreciated the beauty of such shopping and have become regular customers. trading network. The huge assortment of the store pleasantly pleases visitors and gives them the opportunity to choose exactly what they need.
Price: briefly about the company
Since the beginning of 2007, more than 2,312 Fix Price stores have been opened in 600 cities of Russia. Fix Price addresses in Moscow (including throughout the country) can be seen in our article just below.
The founders had only one goal: to surprise their customers as much as possible with very low prices. This is a store where you can find everything for the whole family, from toys to household chemicals. The assortment of each point may differ slightly, but in general, Fix Price stores offer about 2,000 units of goods.
Initially, the price for any product was fixed at 30 rubles, but after a jump in the level of currency, the owners of the network also had to raise prices slightly. Today the established price per unit of goods in Fix Price is 50 rubles. Agree, even this price is very low for the very good quality products sold in this store.
Fix Price product range
As mentioned above, the stores of this chain sell over 2,000 units of goods (Fix Price addresses in Moscow will be provided below). You can find everything here:
household chemicals (powders, various products, shampoos, gels, fresheners);
stationery (notebooks, pens, pencils, necessary small items, pencil cases and much more);
goods for home and garden (souvenirs and garden accessories, flower pots, fertilizers, hangers, ropes, garden equipment, etc.);
textiles (towels, curtains, napkins, pillowcases, tablecloths, potholders);
everything for animals (collars, food, accessories);
for repairs (tools, self-adhesive wallpaper, everything for storage, glue);
for the kitchen (plates, mugs, bowls, spoons, forks, other utensils);
food products (juices, sweets, baked goods, chips, canned food, confectionery);
toys (educational, for boys, for girls);
clothing (socks, Panama hats, underwear, slippers, for newborns, gloves, belts);
for beauty and hygiene (lotions, gels, shampoos, sunscreens, oral care);
everything for the holidays (balloons, masks, games, jokes);
everything for cars, motorcycles, bicycles (mats, fragrances, holders, covers, cloths, stickers, decorations).
And much more, it is simply unrealistic to list all the products. And the best part is that you don’t need to think about the price, everything here is at a fixed price.
As for the quality of what is sold in these stores, for example, on the shampoo shelf you can find both frankly low-quality goods and world-famous brands. Naturally, this applies not only to shampoos, but to the entire range. So before purchasing, it would still be good to think again about whether you need it.
In which Russian cities can you find the Fix Price chain of stores?
Many have heard about this wonderful store, “where everything is 50 rubles,” but, unfortunately, not everyone has been able to visit it yet. You can visit Fix Price in 600 cities of the Russian Federation and in some large cities of Kazakhstan. Some Fix Price addresses in Moscow are presented in our article.
Just a couple of years ago, this wonderful store could only be found in large cities. Today, Fix Price branches are opened even in the smallest towns. Perhaps these stores are not as large as we would like, and their assortment is limited, but the main thing is that they are there, and this is already pleasing. The Fix Price chain of department stores, the addresses of which we provided in Moscow in this article, will very soon appear throughout the country.
Fix Price addresses in Moscow
One of the advantages of the Fix Price chain stores is that they are always located in the most accessible parts of the city, almost always in the city center, in shopping centers or close proximity to them.
Fix Price stores in Moscow, the addresses of which are well known to fans of these outlets, have recently become increasingly popular. They can also be found in residential areas.
So, Fix Price in Moscow, addresses in the Northern Administrative District:
Zelenogradskaya street, 18-A;
Onezhskaya street, 34;
Korovinskoe highway, bldg. 2;
Mikhalkovskaya street, 24;
st. Klyazminskaya, 9, building 2;
Leningradsky Prospekt, 37, building 12.
More Fix Price stores in Moscow, addresses, metro:
