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Diy construction hypermarkets. DIY market: features, opportunities and warnings. TOP most popular DIY networks in Russia




The capacity of the retail market for construction and finishing materials in Russia in 2015 exceeded 1 trillion rubles (including VAT), and the total capacity of the DIY, Household (household goods) and Garden (garden goods) market exceeded 1.4 trillion rubles, experts calculated INFOLine in the annual study “Russian DIY Market”. If we take into account sales in the small wholesale channel, the total market volume exceeds 2 trillion rubles (including VAT). In total, there are about 1,000 universal and specialized DIY networks, and the share of modern trading formats exceeds 75%, and on the TOP ‑ The 10 largest DIY retailers account for over 23% of the market.

In 2015, the wholesale and retail market of construction and finishing materials in Russia in monetary terms decreased by almost 5%, despite an increase in prices due to the devaluation of the ruble, and sales in the Hard DIY segment (building materials) decreased due to the investment pause in the construction industry by 16%, while the Soft DIY segment (finishing materials) stagnated. In 2016, in the context of declining real incomes and changes in the structure of consumer spending, the physical volume of sales of construction and finishing materials will continue to decline, and inflation processes due to the stabilization of the ruble exchange rate at a level not exceeding 75 rubles per dollar will slow down significantly.

In 2016, the reorientation of buyers in the middle price segment to cheaper goods will continue, and the key driver for increasing retailers’ revenue will be multi-channel sales, assortment expansion and the development of wholesale sales as a response to the trend of increasing the share of furnished housing sales. Increasing competition in the market and the intensification of organic growth and regional expansion of market leader Leroy Merlin lead to the fact that Russian retailers are faced with a decrease in traffic and a deterioration in their financial condition due to a high level of debt burden and a lack of working capital. In the b2b segment, the rate of decline in demand will slow down in 2016, market consolidation will continue, and the key trend will be the active expansion of retail chains in the wholesale supply segment against the backdrop of declining competitiveness and deteriorating financial performance of distribution companies.

Market situation retail DIY in Russia

Information and analytical agency INFOLine annually analyzes the operational and financial indicators of more than 1,000 universal and specialized DIY retail chains, ranking the 600 largest (300 retail chains in each segment: universal and specialized retail chains).

According to INFOLine, in 2015, the volume of the retail trade market for construction, finishing materials, goods for home and garden in ruble terms decreased by 5% - to 1.46 trillion rubles, which is the minimum value for the period since 2009. However, even in the face of declining consumer incomes and changes in the structure of expenses, in which the share of food products, the market for household goods and repairs demonstrated a high level of stability - for example, the decrease in sales of non-food products in general in monetary terms amounted to 10%.

The Hard DIY market (materials for construction and rough finishing) turned out to be the most vulnerable during the crisis; the decline in sales in this segment at the end of 2015 reached 16.7%. The Soft DIY segment (finishing materials) felt significantly better last year: compared to 2014, the drop in sales on the market was only 0.3%.

For many Russian DIY retailers in 2015, there was a tendency to change the structure of their assortment, in which the share of construction and finishing materials was reduced, where it is difficult for them to compete with international chains (primarily with the aggressive price leader of discount hypermarkets Leroy Merlin), and their replacement was carried out household goods. Retailers in the DIY market, primarily developing multi-channel sales, in the face of rising costs of attracted traffic, are trying to increase the average check by expanding the assortment through additional product categories, such as goods for the home, garden, bathhouse, fishing and hunting, etc. An analysis of the assortment matrix of the 40 largest DIY chains in Russia with a total market share of up to 40% showed that 17 of them expanded their assortment due to the development of the category of goods for home and garden.


Dynamics of income and expenses of the population

Decrease in retail trade turnover in monetary terms in 2015–2016. was due to a reduction in real wages and real incomes of the population, as well as in the volume of consumer lending, and occurred against the backdrop of a sharp devaluation of the ruble and the intensification of inflationary processes. Pressure on consumer spending on goods was exerted by an increase in the structure of expenses in the share of funds allocated for servicing and repaying bank loans. This factor, in turn, is due to rising interest rates and the inability to refinance debt obligations in the face of tightening bank requirements for borrowers.

In 2015, real incomes of the population decreased by 4%, and real wage- by 9.5% (these figures are significantly worse than during the crisis of 2009). Russian consumers experienced the strongest shock since the 90s, associated with a large-scale decline in income and deteriorating confidence in the future. These changes have led to a revision of the criteria for selecting goods in terms of price/quality/brand ratio, as well as retail outlets where purchases are made (in terms of assortment/price/location factors).





Every year, INFOLine news agency creates a rating of the largest operators in the Russian DIY market - INFOLine DIY Retail Russia Top - based on operational and financial indicators, in which chains are ranked by net revenue (excluding VAT). At the same time, INFOLine specialists use the following sources: 1) reporting of international companies under IFRS; 2) management reporting of companies (through questionnaires, surveys and interviews of market operators, clarification of information from top managers of companies); 3) reporting of companies according to RAS (analysis of reporting is carried out for all legal entities that are part of a holding or group of companies); 4) estimated indicators for non-public companies (through monitoring of more than 5,000 media and network development indicators).

In 2015, the threshold for entering the TOP 30 DIY chains was about 2.5 billion rubles excluding VAT and showed a decrease of almost 5% (in 2014 – 2.6 billion rubles) against the backdrop of stagnation and declining sales from a number of regional DIY retail operators due to the accelerated rate of decline in household incomes in the regions compared to Moscow, St. Petersburg and cities with a population of over a million, and the opening of Leroy Merlin hypermarkets in the capitals of the constituent entities of the Russian Federation.

The Leroy Merlin chain has secured leadership in the Russian DIY market for many years: its retail sales more than those occupying the next 5 places in the ranking of the largest DIY Retail Russia Top retailers - OBI, Castorama, Petrovich, SaturnStroyMarket and Maxidom - combined. At the same time, the company is a leader in organic growth (volume of commissioned space) and in the future intends to continue its development: according to the company’s plans announced in March 2016, over five years the number of hypermarkets in Russia will increase from 46 to 140, opening on average up to 20 hypermarkets. In 2016, Leroy Merlin plans to open 15–16 hypermarkets, and the total investment in development will be about 30 billion rubles, which is more than the total investment of the TOP-30 largest DIY retail chains in Russia.







Indicators of the ten largest DIY operators

In 2015, the key players in the Russian DIY market (the top ten in the INFOLine DIY Retail Russia Top rating), despite the crisis in the industry, managed to maintain their positions. At the same time, the leader among Russian networks- STD "Petrovich" - due to entering the market of Moscow and the Moscow region, expanding the range and increasing the share of online sales, maintained high growth rates, approaching the achievement of an ambitious goal - in the coming years to reach 2nd place after Leroy Merlin.

One of the key changes in the DIY market last year was the situation around trading network Metrica, which closed more than 60 retail properties and, having reduced retail space by 50%, dropped out of the top 10 at the end of the year due to financial problems and conflicts with suppliers (the amount of unsatisfied financial claims amounts to several billion rubles). To reduce the debt burden, Metrica put up for sale 8 plots with a total area of ​​about 390 thousand square meters. m and a business center, and already in 2016 sold a hypermarket with a site on Vyborg highway to Kesko. At the same time, the founder of Metrica, Evgeny Lebedev, has been negotiating since the end of 2015 to create a network based on retail facilities joint venture with the largest online retailer Yulmart.

Number of stores of the largest DIY operators

Leaders in growth retail space steel Leroy Merlin (opened 8 hypermarkets in the Altai Territory, St. Petersburg, Moscow, Chelyabinsk, Tula, Penza regions and the Republic of Tatarstan), Maxidom (2 hypermarkets in the Sverdlovsk and Samara regions) and Baucenter, which opened a hypermarket in the Novorossiysk trade with an area of ​​16 thousand square meters. m.



Development of the DIY format

According to calculations by specialists from the information and analytical agency INFOLine, at the end of 2015, despite the crisis, large retail chains operating in the DIY segment practically did not slow down the pace of construction and commissioning of new hypermarkets and continued to increase the retail space of their facilities. Last year, 27 new hypermarkets were opened in Russia, and the total increase in retail space was about 225 thousand square meters. m.

As of January 1, 2016, there were 383 DIY hypermarkets operating in Russia with a total sales area of ​​more than 2.7 million square meters. m. For comparison: as of January 1, 2015, there were 368 stores of the studied format in Russia with a total area of ​​about 2.6 million square meters. m.

Among the significant openings of 2015, two Megastroy hypermarkets of the Agava company with a total retail area of ​​20.5 thousand square meters can be noted. m (in the Republic of Bashkortostan and the Ulyanovsk region). Also, two hypermarkets were launched by Maxidom, Dobrostroy (Elko Group of Companies) and Meter (Desyatka Group of Companies), and one each by Baucenter and OBI, as well as a number of other DIY retailers in Russia.

In 2016, Leroy Merlin, as part of the implementation of ambitious plans to triple the number of hypermarkets in 5 years, already in the first quarter of 2016 opened 4 hypermarkets - in Kazan, Kemerovo, Novokuznetsk and Yaroslavl. During the second and fourth quarters of 2016, the retailer plans to open another 11–12 hypermarkets. It should be noted that not all international retailers are increasing the number of facilities in Russia: for example, Castorama closed one unprofitable hypermarket in Moscow in the Capitol shopping center with an area of ​​more than 6,000 sq. m. m.

DIY - Do it yourself - not just homemade products in the broadest sense of this concept. This is almost a philosophy, the main components of which are self-education - acquiring or improving skills, “dexterity of hands,” pleasure in the process and great satisfaction with the result.

It is not surprising that DIY is practiced without exaggeration in most areas of our lives - music, literature, cinema, cooking, construction, design - the list goes on for a very long time. The main thing is an inspiring process and result, with a competent approach, which will help not only save a lot, but even become the work of a lifetime.

So what is DIY? The abbreviation from English “Do it yourself” - “do it yourself” absolutely accurately and transparently reflects the essence of this concept. This is homemade work, handicraft in the broadest sense, and people have been doing it since the very dawn of their development. However, as a separate trend and even more so - as a social phenomenon, an entire subculture, DIY began to develop in parallel with the development of industrial production.

In other words, from the time when the independent production of household items and other consumer goods ceased to be a necessity and turned rather into a hobby that allows you to update or reconstruct old things or create new ones with your own hands.

The beginning of this period fell in the post-war 50s of the last century - when industry “turned around” to everyday life, and people began to build their lives in a new way, in conditions of peaceful life. In Russia, the do-it-yourself tradition was stronger than anywhere else - in the difficult decades after the revolution and civil war, the ability to provide oneself with the necessary everyday items - be it clothes or furniture - was a very valuable skill, and having a sewing machine at home was a wealth.

However, handmade products always carried a certain history - grandmother's sweater, grandfather's table, father's chairs, mother's dress - and were an independent value in the eyes of their owners, not only in purely functional terms. And it is not at all surprising that such popular hobbies among Soviet children were wood burning, macrame, knitting and other “cutting and sewing classes” - applied skills were always in favor. True, there were some excesses - when, for example, crocheting was equated almost with bourgeois entertainment, along with ficus trees and racing with elephants. Nevertheless, every house had lace napkins and tablecloths, and in every kitchen there were touching plaques with the inscription “Happy March 8!”

Later, in the 70s of the last century, the so-called “samizdat” - various thematic publications, books, sometimes even handwritten; “self-taught music” and original films recorded or filmed by non-professionals. With the development of digital technologies and the Internet, this DIY area has received a new impetus for development - various services like Youtube have opened up new horizons for creativity.

Now the DIY format is literally experiencing a boom in popularity all over the world, and first of all we are talking about, so to speak, tangible objects: “craft” products in most cases are not only very decorative and functional. They have become an element of modern mass culture and even acquired the status of fashionable, fully reflecting the individuality of their authors and objects. And so that DIY “adepts” can create for their own pleasure, entire retail chains have been deployed all over the world, where you can purchase not only traditional beads, yarn and accessories, but also entire “construction kits” for self-construction or home renovation.

DIY ideas are going viral: popular DIY bloggers and blogs

The special appeal of the DIY philosophy is that you can do almost any kind of creativity and get excellent results. Many comprehensive instructions on the Internet and in special magazines allow you to “pump up” your skills from scratch and make something special with your own hands. And we must pay tribute to the bloggers - the authors of open master classes - they generously share their knowledge and skills with everyone. To be fair, it must be said that the audience generously rewards them with subscriptions, likes and reposts, monetizing their work.

One of the leaders in the Russian segment was the girls - the authors of the channel Trum Trum , which has almost 4.9 million subscribers in RuNet. His English-language “mirror” is Room Room – boasts more than 6.9 million subscribers. The motto is laconic and clear: make it easy - do it simply. The authors of the channel offer, and most importantly, show how to implement simple DIY ideas - from pranks to quite serious, albeit small, elements of interior decor. Minimum words, maximum actions – the result is quite impressive. The main thing is that the fun and bright videos on the channel give a serious impetus to imagination, and the next work of a home craftsman may well become his own.

Another video blogger Afinka DIY – the girl has 1.9 million subscribers, works in a similar format. Among the many videos posted on her Youtube channel, there are room decor ideas, including themed ones, as well as DIY gift ideas.

Wonderful ideas for making more complex and voluminous objects, and most importantly, high-quality master classes can be found at Crafts Fair . It is difficult to single out specific authors here: in each section – and there are more than 15 of them – you can find a “sensei” for every taste and skill level. For example, guided by detailed photo and video master classes, it is quite possible to make it yourself furniture varying degrees of complexity, not to mention a variety of elements interior decor – from wall panels and vases to electrics.

The photo shows a DIY table using epoxy resin.

The family blog gives me special inspiration and a desire to do something grandiose with my own hands. REMODELaholic . The married couple literally infects with their love of life and desire to live beautifully - in the best sense of this expression. How to make your home and garden cozy, get special pleasure from simple and not so simple dishes - the blog authors talk about all this in detail and with excellent taste.

The photo shows a DIY idea for organizing the hallway space.

Vlogger channel Ann Le with almost 1.7 million subscribers, it is replete with interesting DIY solutions not only in home decor, but also in organizing the space around you. The author of the channel has excellent taste, which is demonstrated in the videos.

DIY stores with a wide selection

If before the DIY era you had to create literally from what was at hand, now modern Samodelkins have entire stores and even retail chains at their disposal. In fact, almost all construction stores, most hardware stores, bookstores and stationery stores, as well as numerous shops selling handicrafts, fall under this definition. However, every year the DIY sphere is expanding and, accordingly, creating demand for a wide variety of creative products in the broadest sense of the word.

Indeed, in the trade sphere there is already officially a DIY segment, which at one time grew out of small hardware and hardware stores, where everything necessary for the independent production of household items was sold. Now we are talking more about construction stores, and such network giants work there as:

  • Leroy Merlin
  • Castorama

Their range is approximately the same, but the differences are in the list of manufacturers and, accordingly, pricing policy– from budget to premium class. And almost every region of Russia has its own retail chains that offer DIY goods. And these include literally everything intended for construction, repair and finishing of premises: drywall, building and finishing materials made of wood, paints and varnishes, fittings, floor coverings, electrical equipment, security systems, tools, plumbing, furniture and much, much more.

In recent years, many companies are increasingly looking for new ways of development and trying to improve the efficiency of their business in harsh market conditions. The DIY retail format is gaining relative popularity, which gives customers the right to “independent behavior” on the sales floor and direct access to the product, which allows them to attract more customers to their store and, in some cases, increase sales.

DIY- is an abbreviation for “Do it Yourself” and translated into Russian means “Do it yourself.” Initially, the DIY category included all types of activities that a person did on his own - for example, making furniture with his own hands or some kind of interior design elements.

Today, the DIY retail market (Do it Yourself) is considered one of the most promising markets. International networks invest billions here in our country alone. The most common format here are super- and hypermarkets with a wide range of construction products - from dry mixes and paints to plumbing fixtures and various home items and decorations, which allow any buyer to carry out repairs

Marketing agency Paper Planes has identified 4 main trends in the DIY retail market that are occurring today. Let's take a closer look at them.

1. Development of own brands (private brands)

The economic crisis greatly changed the opportunities and preferences of buyers, who began to switch to cheaper goods. The “price-quality” indicator came to the fore. Retailers are adapting to this trend by offering cheaper private label products. Private label allows you to increase the margins of certain categories of goods and reduces risks from external manufacturers. But this will be beneficial for those goods for which price comes to the fore. In other cases, customers still value brands and product quality, such as when choosing paint, tools or sealing materials.

2. Personalize the customer journey

Due to the reduction in the flow of customers, for the need to retain them and for the formation of our own consumption culture, retail chains They try to adapt to each specific client. They are introducing new services that are designed for both retail customers and the business segment. For example, ordinary buyers can be helped with moving, evaluate the planned project, and also carry out various promotions and introduce a system of discounts. Master classes, lectures, seminars and exhibitions are organized for women. For B2B clients, extended working hours are introduced, cutting and cutting of various materials are carried out, and professional consultants are provided. Increasingly, retailers are trying to choose a formula for each specific Client. Offering new opportunities, more and more chains are opening online stores.

3. Narrowly profiled offer

Buyers, in an attempt to save time, look for sellers who can quickly offer them only what they ask for. Therefore, retail chains divide their assortment, offering both highly specialized retail for B2B clients and a narrow assortment for B2C, thus covering and providing customers of all categories.

4. Convergence online and offline

Many stores, trying to reduce their costs, deliberately abandon the “store-warehouse” format. This method is being replaced by new business models where you can place an order online or by phone and immediately receive it in a warehouse or on site. Some chains simply install online terminals in product aisles, where you can place and pay for an order, and you can pick it up at the exit of the warehouse or through the delivery system.

In our humble opinion - the view of a company that has lost hundreds of thousands of rubles due to the bankruptcy of DIY retailers, the trends of survival, and for many DIY chains this is precisely a matter of survival, is the convergence of formats - the expansion of retail due to aggressive wholesale, and wholesale due to aggressive retail. Plus a total rethinking of the service - from logistics to construction services with active sales(The experience of the Abada company can be considered successful here).

A modern network must take on all of the above. And in the future, it will become an ecosystem similar to AppStore, Uber and others - for customers and contractors in their region. The closest thing to construction is the experience of the Remontnik.ru portal, which forms an ecosystem from the service side, not the product side.

In the designation of retail chains for home and garden. Which translates as “do it yourself” - fix, improve, repair, build. And this is not just a loud slogan, but a real motto and part of a subculture that has arisen in the States, the “cult of the self-taught,” which unites music, literature, and - oddly enough - the construction hypermarket market. Let's talk about the latter.


DIY networks - how and where they appeared

The first construction supermarkets appeared in the 50s of the 20th century in the States and Europe. Simultaneously with the emerging “do it yourself” philosophy, which promoted independent solutions to many everyday problems and tasks without turning to professionals. Great demand for construction and finishing materials, as well as furniture and sanitary ware, arose after the end of World War II and was associated with the need to restore destroyed buildings and build new ones. Later, all this resulted in a way of life and a kind of protest - “why would I pay someone if I can do it myself?” It is interesting that to this day, in the States, for example, they do not lose their original “philosophical” meaning. Construction and repair work is expensive, they turn to the services of professional teams in difficult cases and when they have a lot of money, but they try to arrange their life on their own. To this end, almost all stores in the West have screens installed that broadcast instructions on how to replace a faucet, paint walls, and even do brickwork.

In our country, construction hypermarkets appeared only in the late 90s. Before this, household goods were bought at the market and in small shops. The USSR was generally the founder of the “do-it-yourself” subculture, however, the reasons for this were radically different from Western ones. A rather modest selection of building materials, and subsequently a shortage, forced Soviet people to fantasize about old unnecessary things that, if not at home, then at the dacha and in the garage would certainly work.

The Russian market of modern DIY retail has developed quite complexly. The first domestic, and then international chains had to fight the very habit of Russians to buy instruments on market collapses. After all, this was the custom, and considering that in the early years the main buyers of construction stores were men, it was very difficult to break the stereotype and transfer them to the bright side of comfort.

In the end, the networks won, it was only a matter of time, especially in large cities. The expansion of international chains - OBI, Leroy Merlin, Castorama - has brought the Russian consumer into the world of a huge range and service.

TOP most popularDIY-networks in Russia

A new surge in the popularity of self-service home stores occurred in the 2000s, when the volume of multi-storey and private construction began to grow. Developing cottage villages, massive urban development, modernization of dacha farms and even the availability of mortgage programs - all this has had a positive impact on the growth of the market, the opening of stores throughout Russia, and the attraction of foreign investment.


Today, in almost all Russian regions, both their local networks and international players are represented on the market - 300 in total. If we evaluate the scale of the entire country, the rating of the most popular DIY networks looks like this:

TOP-5 (at the beginning of 2017 according to the M.A.Research agency)

  1. Leroy Merlin (France) - 59 hypermarkets, revenue 152 billion rubles
  2. OBI (Germany) - 27 hypermarkets, revenue 44 billion rubles
  3. Castorama (France/Britain) - 21 hypermarkets, revenue 31 billion rubles
  4. Stroybaza "Petrovich" (Russia) - 16 bases, revenue 25 billion rubles
  5. "Saturn" (Russia) - 47 supermarkets and warehouses, revenue 22 billion rubles

The French chain Leroy Merlin has occupied first place in terms of revenue and number of stores since its arrival on the Russian market. And this is the distant year 2004. Leroy Merlin operates in several formats - stores with an area of ​​12,000 sq.m. for megacities and 10,000 sq.m. with a smaller range for cities up to 700,000 people.

Despite the large gap, the second network in the ranking - the German OBI - is also the largest in Russia and is distinguished by increased interest in the regions.

The domestic player in the DIY market, STD Petrovich, on the contrary, plans to move from the regions to the capital and open up to 10 points in Moscow by 2020. The goal is ambitious - to overtake Castorama in all numbers and enter the top three.

Main trends in the DIY network market

The first trend and at the same time the result of fruitful work in the assortment policy of home stores is the attraction of women. Today, it is women who are interested in DIY stores as the main consumer, and therefore various accessories, textiles, lamps and other goods necessary for home design and decoration have been added to the assortment.

Today the standard assortment of DIY stores looks like this:

  • Construction and finishing materials (mixtures, cement, tools, wallpaper, tiles, sealants, wall and floor coverings, varnish, paint, plaster, etc.)
  • Doors
  • Workwear
  • Wood and timber
  • Alarm and video surveillance systems
  • Pump equipment
  • Electrical engineering and lighting
  • Plumbing
  • Furniture
  • Household and country goods

The second trend is the active development of our own online stores. According to the information and analytical agency INFOLine, 186 DIY companies out of the 300 represented conduct full-fledged online trading and plan to increase their turnover in 2018. Thus, Leroy Merlin has already made 85% of its entire product catalog available for online ordering. Although the bet on the online store is still small. In 2017, only about 1% of revenue came from the Internet. Petrovich, on the contrary, increased its online sales volume by 34%. Experts make a positive forecast for the next year, explaining this by the fact that it is easier to order large goods and bulk building materials that do not require detailed visual examination on the website with delivery, rather than wasting time on a trip to the store.


The third trend, which has not yet fully formed, but is in the area of ​​interest of the two largest chains Leroy Merlin and OBI, is the opening of smaller store formats. Their area, as planned, should not exceed 6,000 sq.m., and they will be located in the center and residential areas of Moscow (for now). According to the Kommersant newspaper, representatives of the networks did not officially confirm this information, but did not deny it either. However, they noted an obvious global trend of smaller formats. And it has several significant advantages:

  • Availability of stores to a larger number of consumers within the city and within walking distance
  • Reduced rental costs and investments upon opening
  • Access to small towns
  • Opening in shopping and entertainment centers

As for cooperation with DIY networks of professional wholesale customers, we can expect growth here too. Including through the construction of houses with turnkey finishing of apartments

Both the area of ​​these stores and the product matrix have increased. We will talk about what DIY sales are in this article.

What is the DIY segment

DIY (do it yourself) - translated as do it yourself, this is a fairly well-known English expression meaning what a person does on his own at home. Currently, the DIY segment refers to construction stores that sell goods for the home and garden. Due to the boom in suburban construction and renovations, the demand for these goods has increased greatly.

DIY is not just a market segment; initially it is an entire subculture. It is interesting that it developed in the USSR and in the West a little differently. In the Soviet Union, people sought to create things with their own hands due to the small selection and often low quality of products. In the West, DIY is a protest against capitalism and an unwillingness to pay for what you can do yourself. Thus, the DIY movement promotes the development of individuality and rejects the consumption of the same product.

DIY received a significant boost in development with the spread of the Internet. Anyone can watch a training video and make repairs (and not only repairs) at home. Previously, all knowledge was passed on by word of mouth. Literature for a wide range of readers has become available relatively recently. And if you were born into a carpenter’s family, then the chances of becoming a blacksmith yourself were very small. Now everything is much simpler, the consumer has a choice whether to do the work himself or hire a specialist.

DIY segment

Until the 2000s, small shops and markets operated in the DIY segment of Russia. There was no question of any convenience for the consumer. At the same time, active construction of new houses and the development of suburban construction began. Against this background, the first DIY hypermarket format stores appeared in Russia. The success of such stores was enormous; for several years the DIY market grew by double digits. Well-known Western networks quickly joined in, and now there are about 600 networks operating on the market. The area of ​​modern Russian DIY stores exceeds 10,000 square meters.

DIY networks

INFOLine DIY RETAIL RUSSIA TOP is an annual rating of large construction companies in Russia.

OBI

The German OBI was the first in the super-promising market in Russia and in the early years carried out active regional expansion, which was facilitated by a strategic partnership with Ikea Centers Russia, which simultaneously launched a network of MEGA shopping and entertainment centers in the largest cities.

Leroy Merlin

The French Leroy Merlin, part of Groupe Adeo, which operates 400 stores in 12 countries, entered the Russian market in 2004, and began active development in 2005. Today the group unites 9 different formats in the DIY segment, and the Leroy Merlin chain itself is the first in Europe and the third in the world in terms of sales.

Castorama

Another major international player, the British chain Castorama, part of the DIY holding Kingfisher, came to Russia only in 2006, which did not prevent it from quickly occupying its market share and a stable third place among all operators operating in the country. It is noteworthy that the company began conquering the market not from Moscow, opening its first store in Samara.

K-Rauta

Finnish K-Rauta became the fourth foreign player at Russian market DIY, opening its first store in St. Petersburg in the fall of 2006. Unlike its main competitors, the retailer controlled by the Kesko concern began to develop the market thanks to the purchase of the Stroymaster chain that existed in Russia. At the same time, in next years The network did not develop as actively as planned. As of 2016, K-Rauta operates in St. Petersburg (7 hypermarkets), Moscow (3), Yaroslavl, Kaluga and Tula. The Kesko concern also operates in the Scandinavian and Baltic countries and operates a network of 2,000 stores.

Maxidom

"Maxidom" is one of the oldest companies in the Russian market of hypermarkets for construction and renovation. The first store of the retail chain in St. Petersburg was opened back in 1997. Today the company operates a network of 11 full-format hypermarkets with a total area of ​​more than 100 thousand square meters and is one of the largest players in the DIY market.

Petrovich

Trading house "Petrovich", specializing in the sale building materials, was founded in 1995. Today it is one of the leading companies in the market, operating a network of fifteen hypermarkets in St. Petersburg and the region, Petrozavodsk, Moscow and Tver.

Baucenter

The Baucenter company began its activities in the Russian building materials market in 1994 with the opening of a store with an area of ​​200 sq.m. in Kaliningrad. Today the chain unites 9 hypermarkets located in Kaliningrad, Krasnodar, Novorossiysk and Omsk. The total area of ​​Baucenter stores is more than 120,000 sq.m.

DIY products

DIY stores offer a wide range of products. Among them:

  • goods intended for finishing premises and carrying out repair work. This includes wallpaper, paints and varnishes, fittings, roofing, drywall, flooring and carpeting, grouts, dry mixes, nails, cement, insulation, adhesives, sealants, solvents and much more;
  • entrance and interior doors;
  • work clothes, gloves, rubber shoes;
  • wood products: panels, lining, plywood and other types of goods;
  • security systems, intercoms and alarm systems;
  • electrical engineering: lighting fixtures, light bulbs, cables, transformers and other electrical appliances;
  • water supply systems, including plastic pipes, various valves, and so on;
  • tools, hand and electric;
  • furniture - kitchens, tables, chairs and so on;
  • plumbing - bathtubs, sinks, showers, taps, mixers and the like.

Some features of the Russian DIY segment are interesting. So in our country such stores are more often visited by women, although in Western countries this is mainly a men's format. In addition, residents of developed countries prefer to do repairs either completely on their own or completely trust specialists. Construction services in the EU are very expensive and are available only to very wealthy people. Residents buy goods from our DIY stores and trust professionals from Central Asia to do complex repairs.