Social media posting exchange. High-quality promotion of VKontakte projects using advertising exchanges. Checking groups for audience overlap
The social network Instagram has grown from a multimedia application into one of the most visited platforms for communication on the Internet. The popular portal did not leave marketing agencies indifferent and such advertising exchanges as , , , etc. settled on the platform of the famous social network.
This Instagram advertising exchange began operating in 2015 and today is considered one of the most famous marketing platforms. The site works with social networks such as Instagram, YouTube. In the future, the site plans to launch work on the VKontakte and Telegram sites.
The main advantage, as users note, is the transparency of work on the exchange, since all transactions take place within the system, where the service acts as a guarantor between the contractor and the customer. The site contains an information base with educational and news articles. It is also worth noting the promptness of feedback and the convenience of the interface.
The negative side of the exchange is its pricing policy - the site charges from 10 to 30% from the user for each successful transaction, while withdrawal of funds will also be paid if it is the Yandex payment system (2%), Visa or MasterCard (3%). Applications for withdrawal of money are processed only on Mondays and Thursdays. Another weakness of the exchange is the too long wait for settlements with users - from 7 to 30 days, while the first withdrawal can be delayed up to 14 calendar days.
Despite the inconvenience of working with payment systems, it is one of the most reliable and safe exchanges in the advertising market.
Plibber
This advertising exchange began its work in 2012 and today the site works with almost all social networks: Vkontakte, Instagram, YouTube, Odnoklassniki, Facebook, Twitter, Google +.
The site offers 26 thousand sites for advertising and the ability to view a report on the selected company. It is worth noting that TOP bloggers cooperate with them, such as Yuri Khovansky and RomaAcorn.
There are negative aspects: the exchange only works with the WebMoney payment system, which users find extremely inconvenient. For withdrawal of funds, a commission of 15% of the total amount is charged. It is also important that the site did not provide users with the opportunity to control visits to the site.
Rotapost
This exchange has existed since 2009 and is a platform for purchasing advertising and making money on it on blogs and Twitter.
There are more than 50 thousand sites on the site, while moderation constantly monitors the quality of registered resources. The system also conducts a statistical analysis of sites and makes recommendations by price category, which is very convenient, since this approach reduces the risk of high competition.
The commission amount is significantly higher than on many exchanges - 15%. Withdrawal of funds is possible only through WebMoney, which is also a negative point in the work. Another limitation is that withdrawals of funds below 10,000 are possible only twice a month.
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Socialjet
This auto-posting service began its existence in 2014. The site works with social networks VKontakte, Odnoklassniki, Instagram.
The advantages of the exchange are endless: automated placement of advertising links over time, statistical data on placements, analysis of the effectiveness of promotional posts, a team of professionals to create promotional posts, traffic distribution.
Users point out that the main disadvantage of the system is commission payments of 20% of the total amount. Things are also not so good with payment systems, like with many exchanges - withdrawal of funds is possible only through WebMoney. Another point that confuses performers is that the hold period is 14 days.
SocialTask
The exchange domain was registered in 2012. The service works with such social networks as VKontakte, Instagram, Twitter, Facebook, and others.
The work of the site is aimed at promoting sites in in social networks through reposts, likes, joining groups, actions on a search query, comments. When registering as a performer, the exchange redirects the user to the P rofittask website. The cost of the performer’s work costs from 10 kopecks to 10 rubles, depending on the complexity of the task. Also on the site there are video tasks with a price range from 7.50 - 15 rubles. Withdrawal of funds is carried out through payment systems Yandex, WebMoney, QIWI,.
Compared to other similar sites, it lags significantly behind pricing policy. This exchange can hardly be a tool for the development of serious projects. However, for the first stage in the promotion of small groups and sites, it can serve a good purpose.
In conclusion
Instagram website gave impetus to the emergence and development dozens of advertising exchanges, each with its own strengths and weaknesses. Today, users can choose a way to earn money without worrying about the security of the transaction.
Marketing agencies do not stand still, and perhaps in the near future we will see an advertising exchange with job offers of a completely new format.
Internet services for business.
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01.02.2017 | 18:20
Greetings! Today we continue the topic of Internet marketing and proper promotion their projects. In previous articles, I said that the most promising way to promote goods, services and any other things is SMM promotion. It is advertising on social networks that can give the maximum return and attract the maximum number of users to your projects. Just think about it, VKontakte alone managed to gather an audience of 80 million people, and this number is growing daily. Since we have a sufficient flow of people, all that remains is to attract them to our trading pages and platforms. How to do it? Of course, with the help advertising! Since today we have the opportunity to use specialized services to promote our websites, blogs, online stores and groups on social networks, finding a successful and effective place for promotion is much easier. The VKontakte advertising exchange alone is ready to find you the most suitable places to place your ads and attract new traffic to your projects. Today we will talk about how this structure works and how to use its services.
A short tour of the VKontakte exchange
First of all, let's find out what is advertising exchange, because it is unlikely that it has anything in common with the currency or stock exchanges, where brokers constantly shout something, constantly sell and buy, periodically waving a pile of papers.
In the case of the VKontakte exchange, we work with a regular website where we can place our advertisements in VK public pages, offer our own group as a platform for promotion, compare prices for advertisements in different communities, and evaluate the coverage of advertising posts. The main task of the VKontakte exchange is to balancing the advertising market.
Remember how quite recently the prices for advertising posts in different groups were not burdened with anything, were not limited or regulated. The emergence of the exchange made it possible to calm down this chaos, bring advertising prices to a weighted average and, thereby, help advertisers plan their budget, calculate the return on investment and their effectiveness. In my opinion, with the advent of the exchange, the advertising market began to develop much faster. Analyzing the work of the exchange, we can note the following: dignity:
- Price balancing for the publication of advertisements
- The ability to conduct a comparative analysis of several sites, getting statistics
- Automation of monitoring the presence of advertisements on the sites. Guaranteed fulfillment of transaction terms
In general, the VKontakte PR exchange can be safely considered the main method of SMM promotion and a guarantor of the development of the advertising industry as such.
The main ways to place your advertising on VK
Since many social media users are looking for options today, the question competent and efficient project promotion is more pressing than ever. In this regard, it seems to me that it makes sense to talk about the main working methods of promotion on social networks.
Official exchange operating instructions
So, this information will be interesting and useful to those who are concerned about how to make money from a VKontakte group. For quite a long time, community administrators and advertisers have been patiently waiting for the VKontakte group exchange to appear. Since today we no longer need to repeat the experience of the world famous Hachiko, let's figure it out, what does the exchange look like and how does it work?.
As the owner of a large public or community, you have the opportunity to make good money from advertising. To do this, you need to list your group on the exchange and invite other users to place advertising posts on your site. Those of you who have no idea how to get on the exchange can take advantage of quite simple and straightforward instructions to connect the community to the promotion service:
Post cost calculation
You need to understand how much advertising in VK groups actually costs, because if the price of posting a post is too high, users simply will not use the services of your site. The VKontakte commission is almost 48% of the price you set at the start. That is, the total cost your post for the customer will be:
(The price you specified / (100 – 20 (commission amount))) * 100 * 1.18 (VAT) = price*1,475
Once again I draw your attention: social network commission is 47.5% from the cost of placement specified by the group administrator. Thus, it turns out that the cost of the post for the customer is simply gigantic.
Rules for posting and displaying posts
If you are interested in how to order advertising for your project through the VK exchange, then you need to know about rules for placing advertising posts. In accordance with these rules, by analogy with the purchase of advertising under informal agreements with group administrators directly, advertising is assigned to the top of the public for exactly one hour, and after that it stays in the feed for a day. It is physically impossible to circumvent this rule and break it.
Remember that in the " Advertising Exchange"you should indicate the topic of the community, in which you would like to place your advertising post. There you can write comments to advertisers. The text will be available to everyone in the list of advertising platforms.
In one day you can post up to 5 advertising posts, but not more. You will find more detailed information about the rules of interaction with the exchange link .
What do you need to know when starting to work with the stock exchange?
Those who are interested in promoting a VKontakte group on their own should know: the principle of operation of the exchange is in many ways similar to targeted advertising. The only difference is that in the case of the VKontakte service, there is also additional selection specific platforms for posting. You submit applications to these groups and either get rejected or your posts are approved and published. In addition, on the exchange you have the opportunity to independently choose the type of advertising message - a repost of an existing post in your public or a new post on behalf of the group in which you are promoting your project.
Personally, I really liked that each individual post has its own statistics. Thanks to it, you can find out how many people viewed your ad, how many clicked on the link, and the like.
In order for your advertising to give maximum impact, it is very important choose the right place to place it. The effectiveness of your promotion depends on which communities your post will appear in. To choose the right sites for promotion, I advise you to read my article on. In it you will find detailed instructions on selecting effective public pages for advertising your project or product.
How profitable is it to use the VKontakte exchange?
The undoubted advantages of the service are:
I must admit that the exchange is equally friendly with both advertisers and community administrators. Thanks to this system, you can no longer worry about the quality of promotion of your project, because for a certain amount of money they will do all the work for you. In addition, the exchange solves the problem of making money on existing pages. All you have to do is find out and give it a good spin. If you already have a group, but are having difficulties with promotion, I advise you to take advantage of the help that will make your project popular and in demand.
As for the shortcomings of the system, here I would note high cost services. In my opinion, 48% commission is just a robbery! In addition, you do not have access to all public pages of the network, but only to those that have a daily reach of over 20 thousand people.
If we talk about the benefits received by advertisers who have asked for astronomical prices, then the conditions are indeed very attractive. However, in this case, it will be much more profitable for customers to use services that are already familiar to them, like Sociate or Plibber, which have already developed a huge database of communities for posting posts. In addition, there is always the opportunity to go around and contact community administrators directly without overpaying for exchange services. Let's find out what alternatives we have, and how to make VKontakte advertising cheaper and without losing quality and efficiency.
Alternative services
So, let’s assume that the offer from the contact exchange turned out to be too expensive for us, but we still need advertising. What to do and where to run? Of course, to specialized services for placing advertising posts. Among the most popular exchanges that I would advise you to work with, I would like to highlight:
- Sociate – the system provides the opportunity to independently select sites for advertising, while avoiding direct contact with the owners of the selected communities. In this case, the exchange acts as an intermediary who takes control of payment and timeliness of posting. I talked about how to work with this system in a separate article. If you need instructions, I strongly advise you to read this review
- Plibber.ru — an analogue of Sociate, which provides a high-quality selection of platforms for advertising. The main advantage of the service is the provision detailed reports for all advertising placements
- webartex - This article marketing service, here you can order advertising. The system has a fairly large range of tools for promotion and offers advertisers to use an expanded set of filters for selecting advertising platforms
We buy advertising space without intermediaries
Despite the fact that working with specialized services allows you to save on purchasing space for advertising posts, this interaction option is still not the cheapest. If you are working with a very limited budget, then it makes sense for you contact community administrators directly, in which you want to place your posts. This type of interaction remains the most popular and widespread today.
You just need to select the communities in which you would like to promote your projects, write to the administration of these groups, stipulating the conditions for posting posts, the cost of the service, and then prepare the post itself for placement. Perhaps some of you don’t know how to set up VKontakte advertising and write a high-quality and enticing ad. In this case, you can ask the public administrator to do this work for you for a fee.
Features of the method
When choosing a platform to post, remember these important points:
conclusions
In conclusion, I just want to add that social networks are powerful springboard for promotion goods, services and various types of projects. If you are still in doubt whether to use VKontakte advertising or not, throw aside all your suspiciousness and get down to business. Remember that almost all major projects have their own pages on social networks! Start promoting your projects right now, don’t put it off for a long time. I wish you effective advertising, huge traffic and good luck. See you soon, friends!
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You will learn why they exist and how to use them.
Advertising exchange - what is it?
Advertising exchanges are sites that bring together community or account owners who are willing to provide space to place your advertisements.
Some exchanges work with only one social network, and some with many.
Exchanges are created with the goal of providing a large user base and creating comfortable and transparent conditions for making advertising transactions. Since any advertising exchange is an intermediary, it takes a certain percentage of the transaction.
Beware of unreliable exchanges that hide commission information.
How are advertising exchanges useful?
Using exchange databases, you will spend significantly less time than searching on your own. Additionally, you will be able to find out general statistics and data about the audience of a community or account - information that is not publicly available.
Finding a suitable platform on the stock exchange is quite simple. You will need:
- Go to the exchange website
- Create (or repost from your page or community)
- Set the category or word you need in the search
- Select the appropriate option
- Click the “place” button
- Select time and date
In addition to the advantages described above, you don’t have to negotiate long hours with community owners and monitor whether your advertisement has been posted or not. Money will be debited only if placed. This is automatically tracked.
Popular exchanges
At the moment, there are two large exchanges that work with the most popular social networks and have proven themselves well.
1. Sociate
An exchange with a large selection of platforms (Instagram, VK, Telegram, Odnoklassniki). Wide range of placement filtering options. You can exclude owners who take a long time to respond to applications or look only for new communities.
Sociate provides a detailed report on the placement results. Statistics cover likes, reposts and comments, socio-demographic data of the audience, CPM, link clicks and screenshots of placements.
Payment is made via WebMoney, Yandex.Money, Qiwi, Robokassa. Legal entities can use cashless payment after concluding the contract.
2. Plibber
The advantage of Plibber is placement in Facebook communities (unlike Sociate) and (or influencers). The same large number of filter combinations and payment methods. The exchange allows you to publish posts with external and internal links without errors (again, unlike Sociate). 
To summarize, we can say that an advertising exchange is a mutually beneficial exchange between the advertiser and the owner of the site. Since for the first one this is both a huge time saving and reliability. And for the second, it is a constant flow of clients, live statistics and a guarantee of payment.
