home > Initiation > Rental of musical equipment as a business. How to open a recording studio? Rental of musical equipment business plan


Rental of musical equipment as a business. How to open a recording studio? Rental of musical equipment business plan




Holidays and various parties are an integral part of the life of our compatriots. We celebrate weddings, birthdays and anniversaries. Agree that without an entertainment program and music it is impossible to imagine a single celebration? This is especially true for music. There is a way out of this situation - it is to rent musical equipment. To date, in large cities of Russia (St. Petersburg, Moscow, etc.) there are many companies that rent out musical equipment. At the same time, this type of service is in demand. Therefore, I suggest you pay attention to such an interesting idea.

Who is this type of service for? Your clients may be up-and-coming rock, pop and rap bands who do not have the funds to purchase their own expensive musical equipment. Also, your equipment will be in demand among companies that specialize in corporate parties. Quite often, musical equipment is taken by the anniversaries themselves, newlyweds, and so on. As you can see, this type of service is designed for a wide range of potential customers. To expand the circle of customers, you must purchase not only expensive equipment, but also cheap equipment. After all, your customers will be people with a variety of income levels. If you decide to start this business, then you will need impressive financial investments. For example, to purchase a set of equipment consisting of two modern passive speakers, one powerful amplifier, an advanced speaker system, you will need an amount of 300,000 rubles.

How to set the most optimal prices for equipment rental? To do this, analyze the market. Approximate prices are as follows: rental of a set of acoustics with a capacity of 1 kW. costs about 4000 rubles, equipment with a capacity of 7 kW. costs about 16 thousand rubles. In general, the rental price depends on the capacity of the equipment. Agree, the current picture looks very attractive? You can really earn decent money by renting musical equipment. In large cities, such companies pay off in 4-5 months.

Before opening a music equipment rental business, it is imperative to conduct a demand analysis - “will such services be in demand in your region or city where you are going to open a music equipment rental business?”. Please note that in some cities the demand for such services is high, while in others, on the contrary, it is low. I can say one thing that the presented business has great prospects for development.

Introduction - There are lovers and professionals of the music industry in any city, whether it be Moscow or a small regional center. They all need musical instruments. And for performances, concert equipment will be additionally required. But artists do not always buy expensive equipment, preferring to rent it.

Creation and opening of the salon

A good idea profitable business– sale and rental of concert equipment, both new and used. This type commercial activities requires quite large financial investments, the payback period for such a business project will be a year and a half.

The clients of the salon-shop of concert and musical equipment will be people who are fond of music. These are novice musicians, new musical groups, professional DJs, owners of nightclubs or concert halls.

Such a salon will specialize in concert equipment and musical instruments, which can not only be bought, but also rented for a few hours or for a longer time. The range of products will need to be selected carefully, it will include:

  • stringed, keyboard, wind, plucked instruments;
  • electronic instruments;
  • drum kits;
  • acoustic systems;
  • various amplifiers;
  • subwoofers;
  • concert lighting equipment;
  • equipment for nightclubs and dance floors;
  • related products - music books, blank and recorded discs, special literature, spare parts, strings, various models of microphones.

Musical instruments should be of different prices, cheaper - for students of music schools, beginners. Expensive instruments of famous companies are suitable for professional musicians.

Organization of a business project

First, you need to register with the tax office as an individual entrepreneur, get permission to open a business from the local city administration.

Secondly, choose a room suitable for a salon-shop. It should be a building of about 100 square meters, consisting of a large hall and two soundproof rooms in which the musicians can try out the instrument and hear its sound. The room should be located away from the residential areas of the city, you can place the salon in the business part of the city.

Thirdly, get permission from the fire inspectorate and sanitary service, the inspectorate that checks the soundproofing of buildings.

Fourth, find regular suppliers for your store, conclude contracts with them for the supply of concert and musical equipment.

Fifth, select staff to work in the salon. Select sales assistants with a musical education who are familiar with concert sound equipment, as well as hire a musical instrument tuner to tune and repair instruments after return, if they were rented.

Implementation of a business idea

This type of business is very expensive. For basic expenses, like buying goods, you will need approximately two hundred thousand dollars. The amount is quite impressive, but if you attract investors to start a business or take a loan from a bank called “to open a new business” after submitting a business plan to the bank, you can open a salon store.

If an entrepreneur has his own initial capital for the implementation of such a business idea, then you do not have to resort to attracting third parties, their Money. In the case of investors, part of the profit will need to be given to return the invested investment funds, a percentage of the profit will be deducted to the investor for the use of funds.

The bank will need to return the loan funds in the form of repayment of loan payments and another percentage for the use of borrowed funds. The ability to borrow the required amount from relatives or friends is not the best option, the amount is quite large, and various disagreements may arise when returning funds.

The expenditure part of the funds, in addition to the main costs for the purchase of concert, lighting, acoustic equipment and musical instruments, consists of:

  • monthly rental of premises for a salon-shop will be from fifteen to twenty thousand rubles;
  • about fifteen thousand rubles will have to be spent on the design of the salon (photos of celebrities on the walls, hung tools of well-known companies, etc.);
  • the monthly salary of sales assistants - consultants will be one hundred thousand rubles;
  • the salary of a tuner working on setting up and repairing tools will be about twenty thousand rubles, depending on the workload;
  • creating an online store costs twenty thousand rubles, monthly maintenance will cost two and a half thousand rubles;
  • advertising campaigns from five to seven thousand rubles.

The income of such a business is brought by the rental of concert equipment, lighting equipment, musical instruments by time, the sale of musical instruments, various technical installations for concerts or discos. Approximate income may be as follows:

  • rental of musical instruments from three hundred to seven hundred rubles per hour;
  • rent of an acoustic set of equipment from three to five thousand rubles;
  • renting a set of lighting equipment costs from twelve to twenty thousand rubles;
  • rental of sound equipment will cost from fifty to seventy thousand rubles.

Organize a hall for rehearsals in one of the soundproof rooms, hourly rent from seven hundred to one and a half thousand rubles, the price depends on the quality of the equipment. With the normal uninterrupted operation of the music salon, such a business project will pay off within a year and a half, and will begin to bring quite a lot of profit.

In this material:

In practice, opening a recording studio as the main source of income today is a promising and profitable direction. entrepreneurial activity. A recording studio business plan contains recommendations regarding the process of organizing and registering a business project, as well as requirements for premises and equipment, customer search opportunities, and financial analytics.

Should I open a recording studio today?

Today, the domestic consumer does not have high requirements for the quality of the music being listened to, on the basis of which recording studios opened in small premises, with a modest staff, and not equipped with expensive equipment are in demand. These recording studios quickly pay off the initial investment and reach the break-even point. At the same time, projects with significant upfront investment will be much slower to develop and more difficult to compete, given the need to recoup the initial investment.

Beginning and popular musicians strive to win the fight against piracy by posting their own tracks on the Internet, where there is no need to talk about high-quality sound recording. Due to this, in order to save money, it will be enough for such performers to use the services of a more budgetary recording studio. It is also often beneficial for musicians and performers who continue to record professional CDs to replace a rehearsal studio with an affordable recording studio.

List of recording studio services

A professional recording studio provides the following services:

  • recording, as well as mixing tracks and full-fledged music albums;
  • recording musical accompaniment for commercials;
  • voice-over of videos, translations and localizations of films and serials;
  • work on arranging compositions;
  • recording remixes of popular tracks, creating mix albums;
  • and so on.

The quality of the services provided and their range are enhanced by the acquisition of new sound recording equipment and the modernization of existing equipment.

Additional sources of income

For additional profit, it is recommended, in addition to the traditional services of a recording studio, to rent premises for rehearsals for novice musicians. Today, beginner musical groups and solo performers often have a problem with the lack of space not only for sound recording, but also for rehearsals before recording, performances, concerts. By allocating a separate area in the rented premises for creating a rehearsal room, you can diversify the sources of the profitable part of the business project.

In addition, it is recommended to rent sound equipment to beginner musicians and bands for an additional fee. Beginning performers, who are limited in funds at the initial stages, often do not have their own musical equipment and rent it for use not only for sound recording purposes, but also to equip venues for concerts and performances. In this case, you need to take care of the additional purchase of special concert equipment for subsequent rental.

Not only musical bands and professional performers turn to the services of a recording studio - various advertising agencies that need to record voice acting for a music video at a professional level or provide a video sequence with musical accompaniment will also become your clients. In addition, the services of a recording studio are in demand by videographers who shoot weddings, celebrations and various festive events in order to record professional musical accompaniment to the final video.

Where to begin?

Studio Registration

To carry out activities, you will need state registration in the form individual entrepreneur without education legal entity, or in the form of a limited liability company or a joint-stock company of an open or closed type (for professional large studios with impressive initial costs). The optimal form of regular payment of tax payments is a simplified taxation system, in which 6% of income or 15% of the amount of net monthly profit goes to the state budget. In addition, this form of taxation does not imply the regular need to prepare complex tax returns and financial statements, so at first you can do without the expensive services of a certified accountant or involve a third-party specialist.

room

The best option is a room with an area of ​​​​about 50 square meters, divided into three zones: a room for direct recording of performers, groups and musicians, a separate room for sound recording equipment and a sound engineer, as well as a small lounge that acts as a reception room. You can organize a room for a recording studio at home, however, the solidity of the organization will be emphasized by renting a separate non-residential premises. The first option, however, will save significant funds at the stage of initial investments and operating expenses of the studio.

Particular attention should be paid to the soundproofing system, since this system is essential for the efficient operation of the sound recording equipment of the studio. In particular, soundproofing is important when arranging a recording studio in your own or rented apartment in a residential building in a residential area. It is recommended to use durable special triplex glass to separate the zone of location of the sound recording equipment and the work of the sound engineer from the room for direct recording of the performers' performances. Among other things, the premises for the recording studio must comply with fire safety standards and the requirements of sanitary and epidemiological control.

A recording studio does not imply the employment of a large staff, for effective work it will be enough to hire a qualified and experienced sound engineer, as well as an account manager, whose duties will also include conducting a regular marketing campaign to attract new customers. It is recommended to carry out the functions of the studio administrator at the first stages on your own. At certain stages of its activity, the studio may need the professional services of an accountant and a lawyer, who are recommended to be involved as outsourcing specialists, and not employed on a permanent basis.

Equipment


Acquisition of the necessary equipment for a recording studio in without fail forms articles of initial capital investments. You will need the following equipment:

  • several professional microphones with stands and noise reduction;
  • closed headphones;
  • midi keyboard;
  • a personal computer equipped with an expensive modern sound card and special studio monitors installed in the sound engineer's work area.

Among other things, you should be puzzled by the acquisition and installation of full-featured licensed software suitable for professional recording and sound processing.

How to look for clients?

A constant flow of clients and workload, and often overload of the studio with orders, ensures a high and stable level of the profitable part of the business project. Leasing a separate space for rehearsal purposes in parallel with the provision of recording services will attract new customers and provide additional income. Do not abandon the traditional ways of advertising services: print media, radio and television, posting ads, advertising on thematic Internet resources and music forums. A separate effective component of the marketing campaign will be the creation of your own business card website for a recording studio and the promotion of the project in the publics of popular social networks. The organization's website is equipped with a price list with a list of services provided and prices, a page for the studio's portfolio, as well as contact information for the account manager, indicating the location of the recording studio and work schedule.

Financial component of the project

Recording studio investment and running costs

The initial investment required to open a studio is formed from the costs associated with the state registration of an individual entrepreneur, a limited liability company or an open or closed joint-stock company, as well as the search and rental of suitable premises, repair and design work, and the acquisition of the necessary professional recording equipment, computer equipment and office furniture. In addition, start-up costs include costs associated with the organization and conduct of the initial advertising and marketing campaign. Depending on the region where the studio is located, the list of purchased equipment and other factors, the amount of initial investment reaches an average of 500-800 thousand rubles.

Operating expenses are formed from tax payments, rent and utilities, remuneration of employees and the costs associated with conducting regular marketing campaigns to attract new customers. On average, the monthly expenses of a recording studio range from 100 to 200 thousand rubles.

Income and calculation of profit and profitability

Taking into account the modest payback period of the business project, the net profit with a stable flow of customers is about 70 thousand rubles a month. The profitability of the project is about 32%, the payback period of the business is about a year.

Possible risks

Opening a recording studio in a small town is associated with the risks of low demand for services and an unstable client flow. At the same time, setting up a recording studio in a metropolis implies a high level of competition. Among other things, the potential risks of a business project are unfavorable social and external factors, the low effectiveness of ongoing advertising campaigns and the inability to attract qualified personnel.

The business of providing recording services to clients, additional leasing of space for the rehearsal area and sound equipment for organizing concerts is accompanied by entrepreneurial risks, but is a promising way to extract permanent profit.

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Perhaps you have noticed how many festive events take place in your city every day? New offices, shops, factories, companies are opening. There are weddings and corporate events. Can you imagine a big party or wedding without quality and modern music? This is not so much about live sound, first of all about high-quality sound. Even digital audio is completely different. Sound quality largely depends on the level of musical equipment.



Not everyone can afford to buy expensive musical equipment, to the general joy, today in many cities there are companies that offer rental of musical equipment for various purposes. Their work is aimed at meeting the demand of customers in terms of supplying quality music to events. It must be said that this option of creating your own business is becoming more and more popular.


Who needs musical equipment?
You need to decide who your potential customers are. Local musical groups, groups. After all, they regularly perform at concerts and always need high-quality equipment. Music groups need good sound, but musicians prefer to buy their own sets of guitars, stereo speakers, subwoofers and amplifiers. Buying even expensive equipment fully pays for itself after a while.


Another story is for up-and-coming rock, rap, pop bands, solo artists who can't afford expensive equipment. This is part of the potential clientele. Also, the equipment is necessary for companies wishing to hold corporate parties for their employees. Also, the leaders of new companies with the aim of presenting a new business. Anniversaries and wealthy citizens who want to have fun celebrating their memorable events will become your clients. The list of potential customers is huge. The number of clients directly depends on the range of musical equipment leased. If only expensive music systems are available, then there will be few customers, but with decent pay. If the entrepreneur offers a large selection of both expensive and cheap equipment, then the circle of potential clients expands.


How to open a music equipment rental business?
It must be understood that this business requires solid investments. Here are examples of the cost of popular equipment. A set of two passive speakers JBL AM6215 / 64 for 1000w costs 190 thousand rubles for 1 speaker. A set of Yamaha MSR400 speaker systems costs from 25 thousand rubles. The cost of one amplifier Crown MA 5002 reaches 150 thousand rubles. There can be several such types of equipment in one set. Now I understand the cost of the equipment.


The cost of renting musical equipment
Depending on the set, the cost starts from 3000-5000 rubles per day. This is the cost of a set of acoustics with a power of 1 kW. (1000 watts). Equipment with a capacity of 7-8 kW. costs 14-20 thousand rubles. Equipment with a capacity of 25-30 kW. costs 50-70 thousand rubles.


Calculation of profit from the rental of tools
For example, consider a 6 kW musical equipment. The kit includes 2 subwoofers costing 140 thousand rubles, two passive speakers for 90 thousand rubles, plus two power amplifiers 300 thousand rubles. A complete set costs 550 thousand rubles. The cost of renting a complete set is from 15 thousand rubles. That is, the financial costs will fully pay off after 33 rental orders. For what period of time you pay back the equipment depends on the advertising of your services. Just renting such a set at least 5 times a month, after 6 months of work, you will fully recoup its cost and then get a profit from rent. And the profit is pretty decent. There may be not one but 5, 10, 20 sets of equipment at the disposal.


Whether it is worth starting such a business directly depends on the city where it is planned to open a musical equipment rental office. There are cities where few people celebrate holidays, and there are also those where not a single event can do without high-quality music. For you, it is worth understanding whether this city is suitable for such a business or not.


It can be said for sure that this business option has great opportunities for development. Today, many companies offering equipment for rent supplement the price list for services with the rental of stages, podiums, scenery and lighting equipment. When there is supply, there will be demand. Good luck in creating and promoting your business!

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